Practical Marketing

Most project managers don't have a formal education. Unfortunately, they need to collect bits and pieces of knowledge all over the internet. Sometimes, it feels like you need to fly an airplane while still building it. Moreover, there's a huge gap between the theory and practice of project management! You can spend hundreds of hours and thousands of dollars on certifications, but still, you won't know what to do with all this knowledge. You won't feel confident about running a project in a real company with a real team. That's why reading Project Management Institute's PMBOK® Guide is not ...

Introducing "The Beginner's Guide to Mobile Car Detailing Business" - the ultimate, step-by-step guide to starting, growing, and maintaining a successful mobile car detailing venture from scratch! Packed with practical, actionable insights, and smart strategies, this eBook is specially designed for entrepreneurs seeking to turn their passion for car care into a profitable and sustainable business. Say goodbye to confusion and get ready to be your own boss in the booming car detailing industry! In this must-have guide, you'll discover the secrets to identifying your target market with laser-...

The Practical Guide to Trading: Understand the Financial Markets like a Professional (Traders Pathway) Master the Financial Markets with Confidence and Strategy Whether you’re an aspiring trader eager to enter the financial markets or an experienced investor looking to refine your approach, The Practical Guide to Trading is your essential roadmap to navigating today’s dynamic trading landscape. This all-encompassing guide blends foundational knowledge with advanced strategies, empowering you to make informed decisions, manage risk effectively, and develop the psychological resilience ...

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Sales That Stick: A Practical Blueprint for Winning Clients Fast is not just another sales book. It is a guide built for real-world sellers in a modern marketplace — one where trust, connection, and simplicity matter more than pressure, persuasion, or empty promises. Whether you are just starting out or looking to reinvent your approach, this book gives you a step-by-step blueprint to master the sales mindset, connect deeply with clients, present with confidence, close without being pushy, and grow a business that lasts.

Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view. - Peter Drucker. Marketing is indeed an ancient art; it has been practiced in one form or the other, since the days of Adam and Eve. Today, it has become the most vital function in the world of business. Marketing is the business function that identifies unfulfilled needs and wants, define and measures their magnitude, determines which target market the organization can best serve, decides on ...

Mind Over Money is a beginner-friendly investing guide designed to help you take control of your financial future with confidence and clarity. Through five practical, easy-to-follow chapters, this book covers essential investing concepts like compound growth, risk management, asset allocation, and portfolio building. Whether you're just starting out or looking to strengthen your financial foundation, this guide will help you build a long-term strategy that aligns with your goals, values, and lifestyle. With real-world examples, actionable steps, and a focus on mindset, Mind Over Money ...

Welcome to the intriguing world of Black Angus cattle ranching. "Black Gold," an insightful journey, meticulously guides you through the different facets of raising Black Angus cattle. This book sheds light on the significance of Black Angus in ranching, underlining its strengths and weaknesses in a way never seen before. Each chapter is thoughtfully engineered to guide your initiation into the sphere. The early chapters acquaint you with the fundamental knowledge about Black Angus genetics and selection process, which paves the way for your success in introducing your first herd. Amazingly...

How to Earn Extra Money Blogging: A Beginner’s Guide to Making Real Income from Your Blog is your step-by-step roadmap to turning your blog into a profitable online business—even if you're starting from scratch. Whether you’re looking for a flexible side hustle or dreaming of full-time income, this guide shows you how to choose a money-making blog niche, create SEO-friendly content, grow your audience, and monetize with confidence. Inside, you'll learn how to: Start a blog that earns income from day one Pick a profitable niche and build your brand Master SEO strategies to drive ...

Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.

The Advisor’s Blueprint is written for new and growing agents in the insurance, financial services, and advisory industries who are ready to build not just a business, but a reputation that lasts. Through eight structured chapters and a powerful conclusion, this book walks you through every stage of sustainable growth — from mindset and planning to trust-building consultations, client retention, referrals, and long-term consistency. With real-life examples, repeatable systems, and honest reflections, it helps you shift from chasing clients to becoming someone clients chase.

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

Start Your Own Small Business: A Step-by-Step Guide to Research, Funding, and Launching Successfully Ready to turn your passion into profit? Start Your Own Small Business is the complete guide for launching and growing a successful small business, even with limited experience or funding. This ebook provides clear, actionable steps to research, fund, and scale your business with confidence. You’ll begin by identifying and validating profitable small business ideas, then move on to exploring funding options, from bootstrapping to crowdfunding. Learn how to create a simple, actionable ...

Are you ready to enter the exciting world of house flipping? Look no further than The Beginner's Guide to House Flipping Business, the ultimate resource for anyone looking to jumpstart their career in this lucrative industry. Written by a seasoned house flipper with years of experience under their belt, this comprehensive guide takes you through every step of the process, from setting up your business to maximizing your profit on each flip. Chapter by chapter, you'll learn everything you need to know to become a successful house flipper. You'll start with the basics, including an ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Discover the exciting world of home staging and learn how to turn your passion for interior design into a thriving business with "The Beginner's Guide to Starting Your Own Home Staging Business"! This comprehensive guide will be your invaluable resource as you embark on your journey in the realm of home staging, offering a perfect blend of skill development, business tricks, and industry knowledge to help you become the go-to home stager in your area. Dive into the fundamental concepts of home staging in Chapter 1, where you'll learn how to better understand the art itself. As you progress,...

Do you want to learn from the mistakes of others? Do you want to live a financial independent life? This book is for all the person who wants to live a financially independent life. In this book, there are 31 major financial mistakes included. If any person learns about the errors that people consciously or unconsciously make, then the journey toward financial independence would be easy. Grab the Book!!! There are significant five aspects of finance where people make mistakes. The five considerable aspects are borrowings, investment, insurance, savings and spending. These mistakes one ...

Digital Marketing: Mastering Strategies for Success is a comprehensive guide that equips readers with the knowledge, strategies, and tools to excel in the ever-evolving world of digital marketing. This book takes readers on a journey from the foundations of digital marketing to advanced techniques and emerging trends, providing valuable insights and practical tips along the way. With a focus on deep dive learning, this book offers a holistic approach to mastering digital marketing. It covers essential topics such as understanding the digital marketing landscape, identifying target audiences...

No in-person events. No school visits. No book readings. This comprehensive guide to digital marketing leverages the modern age to help you succeed without stepping out of your comfort zone. It provides practical strategies for successfully promoting and selling your children's books online. From personal experience, the author reveals how she overcame the challenges of being an introvert by leveraging digital marketing. Inside, you'll discover: Determine Your Target Audience and Their Needs: Identify and understand your customers. Build an Online Presence: Establish a professional website ...