Power Economics

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

Perhaps an important question deals with whether China has been able to convert its rising power into international influence and, if so, whether this influence extends to the international system as a whole or exists on a country-to-country basis. It is widely assumed that China's growing capabilities and activities translate into influence, but the linkage remains assumed and not proven.

This audiobook is focused on "Next Practices" over "Best Practices", proven effective, adaptable, and evolutionarily modeled after the hyper-competitive landscape the world has become. No matter your position, the strategies and tactics herein are proven to make things happen if you apply them. We will cover everything from end to end of what it takes to dramatically increase your competency as well as how to garner support and relentless execution.

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes. That fluid identity has a powerful influence over your feelings, beliefs and behaviours. In The Power of Us, psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature.

Stand Out in the Age of the Consumer addresses how the internet has changed consumer connection and decision-making. Consumers trust one another more than any other source of information. This is the age of the consumer.

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding. Greg combines his 15 years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.