Power Behavior

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Women of color comprise one of the fastest-growing segments in the corporate workforce, yet often we are underrepresented—among the first, few, or only ones in a department or company. For too long, corporate structures, social zeitgeist, and cultural conditioning have left us feeling exhausted and downtrodden, believing that in order to “fit in” and be successful, we must hide or change who we are.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

If you have always wanted to learn more about the “Dark Triad” and how to safeguard yourself from manipulation, then pay attention...Are you unable to safeguard yourself from manipulation? Have you tried different solutions but none of them have proven to be effective? Do you want to get rid of non-effective techniques as you try to solve the issue of mind control and manipulation? Imagine how your close friends and family will react when they see you reading people with accuracy.

Based on 15 years of research, To Be Honest explains how four factors (Clear Identity, Accountability, Governance and Cross-Functional Relationships) affect honesty, justice, and purpose within a company. When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. But when done well, the organization is 16 times more likely to have people tell the truth, behave fairly and serve a greater good.

As long as you are employed, workplace politics are inherent. Like the rules in a game, politics in the office are the rules. Now that you know the importance of the rules, can you afford to ignore office politics and expect your work environment to be smooth sailing?

Kindness isn’t merely about getting along with people and being nice. It’s a game changer in business, the door opener to opportunity, and the key to authenticity and confidence. It’s a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times.

Dark psychology studies the parts of ourselves that none of us want to recognize. Within this field, our innermost demons are delved into, and a light is shone on the places that we would rather not see but need to see. Dark psychology accepts and embraces the darker side of the human experience. In this way it is doing the same as any area of anthropocentric study does, the only difference lying in dark psychology’s specialty of this dark reality within the human animal. Dark psychology is not meant to be a pageant of villains, however.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

In this audiobook, you'll discover how you can be a master of manipulation to help you get what you want out of life. You will hear about the three steps of manipulation, including analysis, manipulation, and persuasion. You will also be given very clear facts about why each step is necessary, how it works, and what is required to make it work. Each technique you are given will be clearly explained, and in some, you are also given real-life examples to ensure that you completely understand why and how they work.

In existence for decades, ERGs originated out of affirmative action policies and have evolved into powerful sources of employee activity and engagement. Organizations can leverage ERGs to support business goals, but ERGs can also play a critical role in creating a more inclusive work environment for marginalized individuals.

What's in a name? Everything, according to "The Power of Names: How Your Name Shapes Your Life." This groundbreaking exploration into nominative determinism will forever change the way you think about your identity. Dive into a world where names aren't just labels, but powerful forces that can shape careers, mold personalities, and even influence destinies. Through a captivating blend of scientific research, cultural insights, and real-life stories, this book unravels the hidden impact of nomenclature on our lives. From the boardroom to the classroom, discover how your name might be ...

In the spring of 2021, when news outlets feasted on "the Facebook Files," Frances Haugen went public as the former employee who blew the whistle on the company by copying tens of thousands of documents. She testified to Congress and spoke to the media. She was hailed at President Biden's first State of the Union Address. She made sure everyone understood exactly what the documents revealed: Facebook not only set its algorithm to reward extremism, it knew that its customers were using the platform to foment violence, to spread falsehoods, to diminish the self-esteem of young people, and more.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

Deep within your mind is a realm filled with powerful symbols that drive your thoughts, behaviors, and actions - often without your knowledge. This is the hidden world of archetypes, universal symbols responsible for who you are, how the world sees you, and what you believe about yourself and your life's purpose. The Power of Archetypes will help you identify, understand, and work with the archetypes that exist beyond your conscious awareness to create your reality "behind the scenes".

Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.

Wolf shifter Alan has a problem—he wants his best friend Katie in the worst sort of way, but Katie’s human, and for a shifter male to choose a human as a mate is a death sentence—for both of them. Katie is so in love with her best bud, Alan, that she can’t see straight. Problem is, Alan doesn’t seem to see her that way. All she wants is for him to tear her clothes off and have at her, but sweet, reserved Alan would never…or would he? Fated Mates Friends to Lovers Touch her and Die