Power Behavior

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

Wolf shifter Alan has a problem—he wants his best friend Katie in the worst sort of way, but Katie’s human, and for a shifter male to choose a human as a mate is a death sentence—for both of them. Katie is so in love with her best bud, Alan, that she can’t see straight. Problem is, Alan doesn’t seem to see her that way. All she wants is for him to tear her clothes off and have at her, but sweet, reserved Alan would never…or would he? Fated Mates Friends to Lovers Touch her and Die

Part memoir and part career guide, this book gives introverts the tools to understand how they can form relationships, excel in cross-cultural workplaces, and navigate extroverted settings without compromising comfort or personality.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

Building a fully engaged, energized workforce is the key to business success. The Power of Thanks reveals how leading companies like Intuit, JetBlue Airways, IHG, Symantec, ConAgra Foods, and The Hershey Company empower employees through social recognition, in which the practice of mutual appreciation and trust directs and rewards higher performance. Eric Mosley and Derek Irvine, executives at the world-renowned employee recognition firm Globoforce, explain why social recognition is so powerful and how you can apply it in your company.

Unlock the secrets of gaming with "Player Insight" eBook - a comprehensive guide that invites you into the thrilling world of game analytics. Traverse an ensemble of key topics, from the essentials of player behavior analysis to the art of predictive modeling, all tucked neatly within the covers of this must-read eBook. In 'Player Insight', you will dive deep into the sea of analytics, surfacing with an understanding of player segmentation's significance, motivation analytics, player retention tactics and the enigma of churn. Further, delve into the dynamic sphere of in-game purchase ...

Your relationship with yourself is doubtlessly the most important relationship in your life. Our relationship with other people, on the other hand, can be very volatile, erratic, fulfilling, pleasurable, and quite baffling at times. We all have our own unique ways of interpreting the world around us and certain ways in which we act upon what we perceive to give us a greater understanding on how to deal with our emotions and stressful situations.

Do you hope to be coached or be a great coach? Or wish that your organization could execute its coaching mandate? Mark Colgate's 8 Moments of Power is the missing piece for those hoping to orchestrate a coaching change. In this engaging book, Colgate takes us on a journey with humorous stories, case studies, and pragmatic frameworks, while examining how organizations can create a coaching system that designs for, and delivers, continuous feedback that simultaneously increases employee and customer engagement.

How to interpret and understand the true intentions of others without any effort even if you have failed at every previous attempt. Way too often I’ve placed trust in people who didn’t deserve it at all! Realizing that you’ve been fooled or used, misunderstanding other people’s feelings can be extremely unpleasant. But then I found out that I could learn to identify personality types and quickly analyze the person I was dealing with.

Often, words say one thing while the body tells another. Who tells the truth? The body, naturally. The body never lies because it instinctively expresses itself, and even if the mind tries to control it, it would still show signs of discomfort if it does not agree. For those who can read it, the body reveals the emotions, desires, and real intentions of a person. The secret is to observe expressions, gestures, and posture of people, looking for relevant clues. Personality analysis is not rocket science. It is as real as you are.

In today's fast-paced, interconnected world, breakthroughs don't come from individuals—they come from teams. And not just any teams, but diverse and inclusive ones. With decades of experience and cutting-edge research, Andrés Tapia and Michel Buffet provide a revolutionary model that empowers teams to harness the full potential of diverse perspectives. At the heart of the book are The 5 Disciplines, which guide teams to tap into their collective power.

Playful Rebellion: Maximize Workplace Success Through the Power of Play is the one book you should listen to if you wish to learn how to bring some playfulness back into your life and workplace. Packed with useful information, instructions, "Rebel Missions", wisdom, and fun, this book will guide you through finding and reigniting your playful spirit. If you have ever wondered how to be more creative or been curious about how to connect on a deeper level with the people in your life, Playful Rebellion can help.

The Business Case for Kindness introduces a new business model - grounded in kindness, respect, and trust (KRT). This new model has the ability to transform a business, a leader, and a team. It also has the ability to make our world a better place. In this book, you will be presented with data, history, and case studies to help you implement the KRT model. You will learn the must have leadership skills in order to thrive in today’s workplace and in the workplace of the future.

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mind-set about change, where change is seen as the enemy. Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

A personal recount by Aki Ashe, author, designer, and image consultant, about the impact "dressing for success" can have in your life, when it comes to accomplishing your goals. It's all about dressing for the part and living up to those high standards. In this audiobook you will learn how to dress from detailed explanations and tutorials.