Popular Science

From a veteran culture writer and modern movie expert, a celebration and analysis of the movies of 1999 - arguably the most groundbreaking year in American cinematic history.

Rooted in rhythm-and-blues pioneered by black musicians, 1950s rock and roll was racially inclusive and attracted listeners and performers across the color line. In the 1960s, however, rock and roll gave way to rock: a new musical ideal regarded as more serious, more artistic-and the province of white musicians. Decoding the racial discourses that have distorted standard histories of rock music, Jack Hamilton underscores how ideas of "authenticity" have blinded us to rock's inextricably interracial artistic enterprise.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

Seth Grahame-Smith delivers the definitive, essential guide to making it through a horror movie in one piece. As hilarious as it is useful (if you’re trapped in a scary flick, that is), How to Survive a Horror Movie covers all the bases. Trapped in a haunted house? Check. Stalked by an evil doll? Check. Wandering aimlessly through the remains of the old world as a plague of zombies sweeps over the planet? Check.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University.

Statistics reveal that during a zombie outbreak, most individuals will have to destroy their undead opponent without the aid of a firearm. To prepare you for the inevitability of hand-to-hand combat with the living dead, The Zombie Combat Manual demonstrates how anyone, from the seasoned fighter to the untrained citizen, can become an effective warrior against the undead.

Football is the world's most popular sport, and the shirts worn by teams and their supporters are its greatest means of cultural expression. Every year clubs launch new kits with increasingly extravagant marketing campaigns and convoluted explanations of how their designs reflect their history and local community. But football shirts are much more than just a symbol of which club we support.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

In the days before cheap air travel, families didn’t so much take vacations as survive them. Between home and destination lay thousands of miles and dozens of annoyances, and with his family Richard Ratay experienced all of them - from being crowded into the backseat with noogie-happy older brothers, to picking out a souvenir only to find that a better one might have been had at the next attraction, to dealing with a dad who didn’t believe in bathroom breaks.

Tacky is about the power of pop culture - like any art - to imprint itself on our lives and shape our experiences, no matter one's commitment to "good" taste. These 14 essays are a nostalgia-soaked antidote to the millennial generation's obsession with irony, putting the aesthetics we hate to love - snakeskin pants, Sex and the City, Cheesecake Factory's gargantuan menu - into kinder and sharper perspective.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? What does a baby born without a nose tell us about our sensory machinery? Might we someday control a robot with our thoughts? And what does any of this have to do with why we dream? The answers to these questions are not right in front of our eyes; they're right behind our eyes. This book is not simply about what the brain is but what it does. Covering decades of research to the present day, Livewired also presents new findings from Eagleman's own research.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Several important questions that are asked in this book: 1. What were the beliefs of ancient people? 2. Is there any relation between science and religion? 3. Does god exist? 4. If yes, does he have the power to control the universe? 5. Or is he bound by the laws of physics? 6. Did god create the universe? 7. Why do we see dreams? 8. And how does the human brain work? All these questions and their answers lead you to many possible conclusions. Get ready to know the story of god!

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.