Popular Science

Gen X is the “forgotten generation.”

In this engaging, cradle-to-grave biography, award-winning author Todd James Pierce explores the life of Ward Kimball, a lead Disney animator who worked on characters such as Mickey Mouse, Donald Duck, Jiminy Cricket, and the Mad Hatter. Through unpublished excerpts from Kimball's personal writing, material from unpublished interviews, and new information based on interviews conducted by the author, Pierce defines the life of perhaps the most influential animator of the 20th century.

Most people experience themselves as two-sided: one side seems mature and stable, the other emotional and impulsive. But have you ever wondered if there really are two minds in each of us? If so, do traumatic as well as ordinary experiences affect the way our minds grow and interact? According to Fredric Schiffer, a Harvard psychiatrist and researcher, advances in science prove what many of us have always intuited is true: We are of two minds, each one with a different degree of maturity, and each one associated with the left or the right brain. This brilliant, provocative book illustrates ...

Contemporary cultural style boosts transparency and instantaneity. These are values absorbed from our current economic conditions of disintermediation: cutting out the middleman. Like Uber, but for art. Immediacy names this style to make sense of what we lose when the contradictions of twenty-first-century capitalism demand that aesthetics negate mediation. Surging realness as an aesthetic program synchs with the economic imperative to intensify circulation when production stagnates. Flow is the ultimate twenty-first-century buzzword, but speedy circulation grinds art down to the nub.

In this fascinating and entertaining look at games throughout history, Tim Clare explores the legal highs of a good dice roll, the thrills of a predatory race game, and the tactile pleasures of the games that age with us through our lives. Drawing on Roman anti-cheating devices, organised crime card games, and dice contests that link Chaucer to Warren G, The Game Changers will show you why games are more popular now than ever, and how playing them helps us win more often, become better losers and stay one step ahead - on and off the board. Through play, we become fully ourselves.

Seth Grahame-Smith delivers the definitive, essential guide to making it through a horror movie in one piece. As hilarious as it is useful (if you’re trapped in a scary flick, that is), How to Survive a Horror Movie covers all the bases. Trapped in a haunted house? Check. Stalked by an evil doll? Check. Wandering aimlessly through the remains of the old world as a plague of zombies sweeps over the planet? Check.

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

Everyone loves senior Carson Toliver, the captain and quarterback of the football team, heartthrob of South Burlington County Regional High - especially the girls. Even Jack's best friend, Weezy, has a crush on him. But Jack is surprised when Weezy tells him that Carson took her on a date and attacked her. Jack tries to convince her to report Carson, but Weezy would rather just forget it ever happened. But then Carson starts telling his own version of what happened that night, and suddenly everyone is calling her "Easy Weezy". Jack's concern turns to rage.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

It is no secret that we are in the midst of a cultural revolution. Activists in the 'woke' movement have claimed to be on the right side of history, and yet their approach has been intolerant, intemperate and, above all, illiberal. Having dominated the western world for the past fifteen years, there are clear signs the woke are now losing their power. The re-election of Donald Trump, the scaling back of DEI initiatives, and a growing awareness of the threats to women's sex-based rights has stirred a counter-revolution. But is this truly the end of woke? Or have the culture wars merely evolved?

"If you cannot explain it simply, you have not understood it well enough" Fundamental concepts of physics such as motion, gravity, energy, electromagnetism and atomic structure have been simplified in this book - anybody should be able to read and enjoy this book, because physics is for everyone - it is a global science!

In I Wear the Black Hat, Klosterman questions the very nature of how modern people understand the concept of villainy. What was so Machiavellian about Machiavelli? Why don't we see Batman the same way we see Bernhard Goetz? Who's more worthy of our vitriol - Bill Clinton or Don Henley? What was O.J. Simpson's second-worst decision? Masterfully blending cultural analysis with self-interrogation and limitless imagination, I Wear the Black Hat delivers perceptive observations on the complexity of the anti-hero.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.

In biological terms human beings haven't evolved in 100,000 years - but thanks to our amazing brains, we are able to upgrade ourselves to add capabilities that have taken other creatures millions of years to evolve. Thanks to this "unnatural" evolution, we are already Human 2.0. In an effort to live longer, become more attractive to the opposite sex, be better able to defend ourselves, make the most of our brains, repair damaged bodies, we have transformed ourselves. To do this, we have done many things: created artificial skin in the form of clothing, for instance. In the future we will ...