Popular Science

In recent decades, the NFL has simultaneously become an athletic, financial, and cultural powerhouse—and a League that can’t seem to go more than a few weeks without a scandal. Whether it’s about domestic violence, performance-enhancing drugs, racism, or head trauma, the NFL always seems to be in some kind of trouble. Yet no matter the drama, the TV networks keep showing games, the revenue keeps rising, and the viewers keep tuning in.

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

In 1944, the big top of Ringling Bros. Barnum & Bailey Circus in Hartford caught fire during the middle of an afternoon performance. Nine thousand people were inside. In seconds, the big top was burning out of control. The toll of the fire, and its circumstances, haunt Hartford to the present day. But it is the intense, detailed narrative - before, after, and especially during the panic under the burning tent - that will remain with listeners long after they finish this book.

"An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s from the founder of New Journalism and author of such influential works as The Electric Kool-Aid Acid Test and The Bonfire of the Vanities. Tom Wolfe explores the style and culture of the 1960s in this dynamic collection of essays - originally stand-alone pieces, many of which were published in Esquire magazine - written in his unique, free-flowing style.

As a young father and a self-proclaimed “radically assimilated immigrant,” opinion editor Sohrab Ahmari realized that when it comes to shaping his young son’s moral fiber, today’s America is woefully lacking. For millennia, the world’s great ethical and religious traditions have taught that true happiness lies in pursuing virtue and accepting limits.

The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.

Gary John Bishop’s newest audio original takes on three hot-button topics that seem to be flooding the media headlines, our social media newsfeeds, and our conversations with friends and family: conspiracy, upheaval, and pandemic. In this timely and important book, Gary will shine the light on each topic to provide new ways of understanding how they might be operating in our lives, and how we can take control.

Goldblum has become one of Hollywood’s most enduring actors, someone who only seems to grow more famous, more heralded, more beloved through the decades, even though he’s always followed his own, strange muse. The guy primarily plays jazz music these days, but is more famous than ever. Actor, pianist, husband, father, style icon, meme. Goldblum contains multitudes, but why? What does he mean?

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.

One of the most powerful questions humans ask about the cosmos is: Are we alone? While the science behind this inquiry is fascinating, it doesn’t exist in a vacuum. It is a reflection of our values, our fears, and most importantly, our enduring sense of hope. In The Possibility of Life, acclaimed science journalist Jaime Green traces the history of our understanding, from the days of Galileo and Copernicus to our contemporary quest for exoplanets. Along the way, she interweaves insights from science fiction writers who construct worlds that in turn inspire scientists.

The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society.

Which American Girl are you? Are you a Molly (patriotic overachiever)? Felicity (horse girl)? Kirsten (cottagecore fan who seems immune to cholera), Samantha (savior complex in a sailor suit), or Josefina (who dealt with grief by befriending a baby goat)? Have you ever wondered how Britney Spears or Michelle Kwan would answer that question? And why do we care so much which girl we are? Combining history, travelogue, and memoir, Dolls of Our Lives follows Allison Horrocks and Mary Mahoney on an unforgettable journey to the past as they delve into the origins of this iconic brand.

The societies we live in are increasingly making our minds ill, making it feel as though the way we live is engineered to make us unhappy. When Matt Haig developed panic disorder, anxiety, and depression as an adult, it took him a long time to work out the ways the external world could impact his mental health in both positive and negative ways. Notes on a Nervous Planet collects his observations, taking a look at how the various social, commercial, and technological "advancements" that have created the world we now live in can actually hinder our happiness.

Brant has always had trouble with the ladies... ...becoming the Wizard's Apprentice is helping...a bit! Working at Burke and Dunne to pay for college, Brant had always considered the curiosity shop a fun place, where he could unwind. Following the death of one of it's owners, though, things get somewhat more complicated. Dutch Dunne, the surviving owner, seems to want Brant to be his apprentice...The Wizard's Apprentice. Is the old codger full of it? Brant thinks the downhill slide to dementia is accelerating for his beloved boss, but that was before weird things started to happen to him. ...

From TV's Real Housewives to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on "easy street"? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with 50 affluent New Yorkers - including hedge fund financiers and corporate lawyers, professors and artists, and stay-at-home mothers - to examine their lifestyle choices and their understanding of privilege.

Final Fantasy is one of the most iconic and beloved video game series in the world. Since its inception, its titles have adopted names, themes, and stories from across global mythology, including the beliefs of the Vikings. This book embarks on a detailed exploration of how Norse lore in particular influenced the writing and design of Final Fantasy VII - arguably the most critically acclaimed of the franchise - and its wider Compilation. This work is presented as a tribute to the metaseries Compilation of Final Fantasy VII.

Cancel culture is a new phenomenon, and The Canceling of the American Mind is the first book to codify it and survey its effects, including hard data and research on what cancel culture is and how it works, along with hundreds of new examples showing the left and right both working to silence their enemies.

Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.

This work dissects the origin and growth of superhero comic books, their major influences, and the creators behind them. It demonstrates how Batman, Wonder Woman, Captain America and many more stand as time capsules of their eras, rising and falling with societal changes, and reflecting an amalgam of influences. The book covers in detail the iconic superhero comic book creators and their unique contributions in their quest for realism, including Julius Schwartz and the science-fiction origins of superheroes.