Popular Science

Heads: A Biography of Psychedelic America uncovers a hidden history of the biggest psychedelic distribution and belief system the world has ever known. Through a collection of fast-paced interlocking narratives, it animates the tale of an alternate America and its wide-eyed citizens.

The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game-trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life.

Whether through a movie, television show, novel, or even myth, horror as a genre has always spoken to our deepest human fears and anxieties: fear of death, of the unknown, of knowing too much. Whether you're looking at classic narratives like Frankenstein, or contemporary films like Get Out, which explores racism and white guilt, horror provides a window into our culture and what makes us human. The same can be said of religion.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

Exoskeletons is really two stories within a larger one. The narrator is a graduate student navigating the halls of academia while at the same time having to accept that his twin brother is going blind due to a devastating genetic disease. At the same time it is also a science lesson about how vision works. The author is a scientist with a Ph.D. in Biochemistry.

From pro wrestling and Pokémon to Vince McMahon and Jerry Springer, this look at the low culture of the late '90s reveals its profound impact and how it continues to affect our culture and society today.

In The Comedians, comedy historian Kliph Nesteroff brings to life a century of American comedy with real-life characters, forgotten stars, mainstream heroes and counterculture iconoclasts. Based on over 200 original interviews and extensive archival research, Nesteroff's groundbreaking work is a narrative exploration of the way comedians have reflected, shaped, and changed American culture over the past 100 years.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Since its final episode aired in 2008, HBO's acclaimed crime drama The Wire has only become more popular and influential. The issues it tackled, from the failures of the drug war and criminal justice system to systemic bias in law enforcement and other social institutions, have become more urgent and central to the national conversation. But while there has been a great deal of critical analysis of the show and its themes, until now there has never been a definitive, behind-the-scenes take on how it came to be made.

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

Iggy Pop's legendary career has been tumultuous, reaching great heights with mega-hits and then hitting rock-bottom lows in jail and mental institutions. Along the way, he's become a cult-rock hero, an inspiration for dozens of other famous rockers, and has had a pretty good time of it, too. But the image of Iggy Pop versus the man behind that image, James Newell Osterberg, Jr., is surprisingly contradictory.

“Let’s discuss . . .” These two words began the viral sensation that is @LandonTalks led by the sharp-witted, down-home, Mississippi-born Landon Bryant. If there’s one thing Landon knows, it’s the South. His anthropological dissections of customs and traditions celebrating all things Southern are a mix of humor, history, and head nodding. In his debut book, Landon discusses everything you've ever wanted to know about the South, including why they say the things they say, why they eat the things they eat, and what it really means when someone says, "Bless your heart."

How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

He was a gentle dreamer whose genial bearded visage was recognized around the world, but most people got to know him only through the iconic characters born of his fertile imagination: Kermit the Frog, Bert and Ernie, Miss Piggy, Big Bird. The Muppets made Jim Henson a household name, but they were just part of his remarkable story.

In her first book, How to Do Nothing, Jenny Odell wrote about the importance of disconnecting from the “attention economy” to spend time in quiet contemplation. But how can we reclaim our time? In order to answer this seemingly simple question, Odell took a deep dive into the fundamental structure of our society and found that the clock we live by was built for profit, not people. This is why our lives, even in leisure, have come to seem like a series of moments to be bought, sold, and processed ever more efficiently.

This no-holds-barred autobiography chronicles the remarkable life of Phil Robertson, the original Duck Commander and Duck Dynasty star, from early childhood through the founding of a family business. Life was always getting in the way of Phil Robertson’s passion for duck hunting. An NFL-bound quarterback, Phil made his mark on Louisiana Tech University in the 1960s by playing football and completing his college career with a master’s degree in English. But Phil’s eyes were not always on the books or the ball; they were usually looking to the sky....

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.