Popular Science

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

"The Psychology of Bluey" delves into the vibrant world of the beloved Australian animated series, exploring the intricate layers of emotional intelligence, family dynamics, and societal values woven into its storytelling. With each episode, Bluey and her family embark on adventures that are not just playful escapades but lessons in resilience, empathy, and the complexities of human emotions. This book offers an in-depth analysis of how the series impacts both young minds and adult viewers, making profound observations on parenting, childhood development, and the power of imaginative play.

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

Fred Rogers was an international celebrity, a pioneer in children's television, an advocate for families, and a multimedia artist and performer. He wrote the television scripts and music, performed puppetry, sang, hosted, and directed Mister Rogers' Neighborhood for more than thirty years. The Green Mister Rogers centers on the show's environmentalism. Ultimately, Rogers cultivates a practical wisdom that provides a way for children to confront the environmental crisis through action and hope and, in doing so, develop into adults with greater care for the environment.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

Long before Superman or Batman made their first appearances, there was Zorro. Born on the pages of the pulps in 1919, Zorro fenced his way through the American popular imagination, carving his signature letter Z into the flesh of evildoers in Old Spanish California. Zorro is the original caped crusader, the first hero to have a band called the Avengers, and the character who laid the blueprint for the modern American superhero. In Zorro's Shadow, historian and Latin American studies expert Stephen J. C. Andes investigates the legends behind the mask of Zorro.

Interstellar, from acclaimed filmmaker Christopher Nolan, takes us on a fantastic voyage far beyond our solar system. Yet in The Science of Interstellar, Kip Thorne, the physicist who assisted Nolan on the scientific aspects of Interstellar, shows us that the movie's jaw-dropping events and stunning, never-before-attempted visuals are grounded in real science. Thorne shares his experiences working as the science adviser on the film and then moves on to the science itself.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? What does a baby born without a nose tell us about our sensory machinery? Might we someday control a robot with our thoughts? And what does any of this have to do with why we dream? The answers to these questions are not right in front of our eyes; they're right behind our eyes. This book is not simply about what the brain is but what it does. Covering decades of research to the present day, Livewired also presents new findings from Eagleman's own research.

It is no secret that we are in the midst of a cultural revolution. Activists in the 'woke' movement have claimed to be on the right side of history, and yet their approach has been intolerant, intemperate and, above all, illiberal. Having dominated the western world for the past fifteen years, there are clear signs the woke are now losing their power. The re-election of Donald Trump, the scaling back of DEI initiatives, and a growing awareness of the threats to women's sex-based rights has stirred a counter-revolution. But is this truly the end of woke? Or have the culture wars merely evolved?

From a Gold Star polycotton shirt to a pack of Wrigley's Extra, from his teenage attempts to write songs to the Sexy Laughs Fantastic Dirty Joke Book, this is the hard evidence of Jarvis's unique life, Pulp, 20th-century pop culture, the good times and the mistakes he'd rather forget. And this accumulated debris of a lifetime reveals his creative process—writing and musicianship, performance and ambition, style and stagecraft.

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Rooted in rhythm-and-blues pioneered by black musicians, 1950s rock and roll was racially inclusive and attracted listeners and performers across the color line. In the 1960s, however, rock and roll gave way to rock: a new musical ideal regarded as more serious, more artistic-and the province of white musicians. Decoding the racial discourses that have distorted standard histories of rock music, Jack Hamilton underscores how ideas of "authenticity" have blinded us to rock's inextricably interracial artistic enterprise.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

In biological terms human beings haven't evolved in 100,000 years - but thanks to our amazing brains, we are able to upgrade ourselves to add capabilities that have taken other creatures millions of years to evolve. Thanks to this "unnatural" evolution, we are already Human 2.0. In an effort to live longer, become more attractive to the opposite sex, be better able to defend ourselves, make the most of our brains, repair damaged bodies, we have transformed ourselves. To do this, we have done many things: created artificial skin in the form of clothing, for instance. In the future we will ...

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.

Dying is simple. Coming back is when things get interesting. Ivy Wells never wanted to die. When she does, she thinks it's all over. It isn't. When the 30 year old mother of two wakes up as a 12 year old, she has to navigate her life all over again. And she remembers everything, including the serial killer who is terrorizing her small town. Over several lifetimes, Ivy battles to save herself, her friends, and even her own children from the vicious killer. Follow Ivy Wells in a desperate race through time as she tries to outwit the person that is killing her over and over. What would you do ...