Popular Science

From the early development of recorded and transmitted sound, DJs have been shaping the way we listen to music and the record industry. This book tracks down the inside story on some of music's most memorable moments. Focusing on the club DJ, the book gets firsthand accounts of the births of disco, hip-hop, house, and techno. Visiting legendary clubs like the Peppermint Lounge, Cheetah, the Loft, Sound Factory, and Ministry of Sound, and with interviews with legendary DJs, Last Night a DJ Saved My Life is a lively and entertaining account of musical history.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

Exoskeletons is really two stories within a larger one. The narrator is a graduate student navigating the halls of academia while at the same time having to accept that his twin brother is going blind due to a devastating genetic disease. At the same time it is also a science lesson about how vision works. The author is a scientist with a Ph.D. in Biochemistry.

From pro wrestling and Pokémon to Vince McMahon and Jerry Springer, this look at the low culture of the late '90s reveals its profound impact and how it continues to affect our culture and society today.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In The Comedians, comedy historian Kliph Nesteroff brings to life a century of American comedy with real-life characters, forgotten stars, mainstream heroes and counterculture iconoclasts. Based on over 200 original interviews and extensive archival research, Nesteroff's groundbreaking work is a narrative exploration of the way comedians have reflected, shaped, and changed American culture over the past 100 years.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Since its final episode aired in 2008, HBO's acclaimed crime drama The Wire has only become more popular and influential. The issues it tackled, from the failures of the drug war and criminal justice system to systemic bias in law enforcement and other social institutions, have become more urgent and central to the national conversation. But while there has been a great deal of critical analysis of the show and its themes, until now there has never been a definitive, behind-the-scenes take on how it came to be made.

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

Iggy Pop's legendary career has been tumultuous, reaching great heights with mega-hits and then hitting rock-bottom lows in jail and mental institutions. Along the way, he's become a cult-rock hero, an inspiration for dozens of other famous rockers, and has had a pretty good time of it, too. But the image of Iggy Pop versus the man behind that image, James Newell Osterberg, Jr., is surprisingly contradictory.

How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

He was a gentle dreamer whose genial bearded visage was recognized around the world, but most people got to know him only through the iconic characters born of his fertile imagination: Kermit the Frog, Bert and Ernie, Miss Piggy, Big Bird. The Muppets made Jim Henson a household name, but they were just part of his remarkable story.

In her first book, How to Do Nothing, Jenny Odell wrote about the importance of disconnecting from the “attention economy” to spend time in quiet contemplation. But how can we reclaim our time? In order to answer this seemingly simple question, Odell took a deep dive into the fundamental structure of our society and found that the clock we live by was built for profit, not people. This is why our lives, even in leisure, have come to seem like a series of moments to be bought, sold, and processed ever more efficiently.

This no-holds-barred autobiography chronicles the remarkable life of Phil Robertson, the original Duck Commander and Duck Dynasty star, from early childhood through the founding of a family business. Life was always getting in the way of Phil Robertson’s passion for duck hunting. An NFL-bound quarterback, Phil made his mark on Louisiana Tech University in the 1960s by playing football and completing his college career with a master’s degree in English. But Phil’s eyes were not always on the books or the ball; they were usually looking to the sky....

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

Known for deep dives into true crime, extremist ideologies and fringe subcultures, journalist Leah Sottile turns her investigative eye toward American New Age culture. Today, tarot cards, astrology and crystals are everywhere—from Instagram and TikTok, to upscale boutiques and pricey wellness retreats. Sottile investigates how the recent surge of interest in New Age ideas speaks to a culture that is woven into the very fabric of America, and how self-professed gurus like Love Has Won's Mother God and the mysterious channeler Ramtha have built devout followings because of it.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

We live in a culture of casual certitude. This has always been the case, no matter how often that certainty has failed. Though no generation believes there's nothing left to learn, every generation unconsciously assumes that what has already been defined and accepted is (probably) pretty close to how reality will be viewed in perpetuity. And then, of course, time passes. Ideas shift. Opinions invert. What once seemed reasonable eventually becomes absurd, replaced by modern perspectives that feel even more irrefutable and secure - until, of course, they don't.