Popular Science

In the 1970s, Paris fashion exploded like a champagne bottle left out in the sun. Amid sequins and longing, celebrities and aspirants flocked to the heart of chic, and Paris became a hothouse of revelry, intrigue, and searing ambition. At the center of it all were fashion’s most beloved luminaries - Yves Saint Laurent, the reclusive enfant terrible, and Karl Lagerfeld, the flamboyant freelancer with a talent for reinvention - and they divided Paris into two fabulous halves.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

This is what our future looks like: in the next decade, AI will be able to convince us that it’s human. During the 2030s, it will become ‘superintelligent’, vastly outstripping our capabilities by almost every measure. By 2045, it will be possible to connect our brains with these AIs using invisibly small nanotechnologies. Our minds and theirs will merge, expanding our consciousness more profoundly than we can fully comprehend, unlocking possibilities we can barely imagine. This is the singularity.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Statistics reveal that during a zombie outbreak, most individuals will have to destroy their undead opponent without the aid of a firearm. To prepare you for the inevitability of hand-to-hand combat with the living dead, The Zombie Combat Manual demonstrates how anyone, from the seasoned fighter to the untrained citizen, can become an effective warrior against the undead.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

For decades Richard Dawkins has been the world's most brilliant scientific communicator, consistently illuminating the wonders of nature and attacking faulty logic. Science in the Soul brings together 42 essays, polemics, and paeans - culled from personal papers, newspapers, lectures, and online salons - all written with Dawkins' characteristic erudition, remorseless wit, and unjaded awe of the natural world.

"This isn't just nostalgia. It's a resurrection." From the kid who made a game out of life itself, this book is a power-up for anyone who ever thought games were just games.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? What does a baby born without a nose tell us about our sensory machinery? Might we someday control a robot with our thoughts? And what does any of this have to do with why we dream? The answers to these questions are not right in front of our eyes; they're right behind our eyes. This book is not simply about what the brain is but what it does. Covering decades of research to the present day, Livewired also presents new findings from Eagleman's own research.

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Some women capture our attention like no others. Faith Bacon and Sally Rand were beautiful blondes from humble backgrounds who shot to fame behind a pair of oversize ostrich fans, but with very different outcomes. It was the golden age of American entertainment, and Bacon and Rand fought their way through the competitive showgirl scene of New York with grit and perseverance. They played peek-a-boo with their lives, allowing their audiences to see only slivers of themselves. Little is known about who they really were, until now.

Most people experience themselves as two-sided: one side seems mature and stable, the other emotional and impulsive. But have you ever wondered if there really are two minds in each of us? If so, do traumatic as well as ordinary experiences affect the way our minds grow and interact? According to Fredric Schiffer, a Harvard psychiatrist and researcher, advances in science prove what many of us have always intuited is true: We are of two minds, each one with a different degree of maturity, and each one associated with the left or the right brain. This brilliant, provocative book illustrates ...