Popular Science

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

Most people experience themselves as two-sided: one side seems mature and stable, the other emotional and impulsive. But have you ever wondered if there really are two minds in each of us? If so, do traumatic as well as ordinary experiences affect the way our minds grow and interact? According to Fredric Schiffer, a Harvard psychiatrist and researcher, advances in science prove what many of us have always intuited is true: We are of two minds, each one with a different degree of maturity, and each one associated with the left or the right brain. This brilliant, provocative book illustrates ...

The Fifties is a sweeping social, political, economic, and cultural history of the 10 years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower, Dulles, Oppenheimer, MacArthur, Hoover, and Nixon; but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; and more.

Some women capture our attention like no others. Faith Bacon and Sally Rand were beautiful blondes from humble backgrounds who shot to fame behind a pair of oversize ostrich fans, but with very different outcomes. It was the golden age of American entertainment, and Bacon and Rand fought their way through the competitive showgirl scene of New York with grit and perseverance. They played peek-a-boo with their lives, allowing their audiences to see only slivers of themselves. Little is known about who they really were, until now.

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

In this fascinating and entertaining look at games throughout history, Tim Clare explores the legal highs of a good dice roll, the thrills of a predatory race game, and the tactile pleasures of the games that age with us through our lives. Drawing on Roman anti-cheating devices, organised crime card games, and dice contests that link Chaucer to Warren G, The Game Changers will show you why games are more popular now than ever, and how playing them helps us win more often, become better losers and stay one step ahead - on and off the board. Through play, we become fully ourselves.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

Having treated some of the world's most successful people, psychotherapist "Dr. Paul" sets out to answer why so many people who have everything end up feeling like their achievements are never enough - as well as what that pattern can reveal about ourselves and the society in which we live. The exclusivity of living behind the velvet rope or the gilded gate doesn't guarantee happiness for the rich, famous, and powerful; there are downsides to attainment as well.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

"This isn't just nostalgia. It's a resurrection." From the kid who made a game out of life itself, this book is a power-up for anyone who ever thought games were just games.

"The Psychology of Bluey" delves into the vibrant world of the beloved Australian animated series, exploring the intricate layers of emotional intelligence, family dynamics, and societal values woven into its storytelling. With each episode, Bluey and her family embark on adventures that are not just playful escapades but lessons in resilience, empathy, and the complexities of human emotions. This book offers an in-depth analysis of how the series impacts both young minds and adult viewers, making profound observations on parenting, childhood development, and the power of imaginative play.

In biological terms human beings haven't evolved in 100,000 years - but thanks to our amazing brains, we are able to upgrade ourselves to add capabilities that have taken other creatures millions of years to evolve. Thanks to this "unnatural" evolution, we are already Human 2.0. In an effort to live longer, become more attractive to the opposite sex, be better able to defend ourselves, make the most of our brains, repair damaged bodies, we have transformed ourselves. To do this, we have done many things: created artificial skin in the form of clothing, for instance. In the future we will ...

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

From Main Street USA, to Fantasyland, and beyond, I Love Disney’s Magic Kingdom explores every area of the park and is made for the true Disney fanatic—complete with surprising trivia, behind-the-scenes facts, fun quizzes, and so much more. Whether you visit the Disney Parks many times throughout the year or simply love all things Disney, you know there’s always more to learn about the parks.

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.