Popular Science

Embark on an extraordinary journey with Nius, where love, music, and the passage of time intertwine. In this gripping tale, an old man's life is abruptly ended by a nuclear blast, only to find himself reborn as a thirteen-year-old. But there's a twist in this new timeline. His beloved husband exists as a three-year-old, and our protagonist must endure a seventeen-year wait to reunite with him. Patience becomes his guiding mantra, and his soul yearns for the harmonious embrace they once shared. Arising from the sudden despair, a life-altering opportunity emerges – a local talent ...

Utilizing the linguistic insights of her “witty and brilliant” (Blyth Roberson, author of America the Beautiful?) first book Wordslut and the sociological explorations of her breakout hit Cultish, Amanda Montell now turns her erudite eye to the inner workings of the human mind and its biases in her most personal and electrifying work yet.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

Cancel culture is a new phenomenon, and The Canceling of the American Mind is the first book to codify it and survey its effects, including hard data and research on what cancel culture is and how it works, along with hundreds of new examples showing the left and right both working to silence their enemies.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

Sarah Vowell travels through the American past and investigates the dusty, bumpy roads of her own life. Her essays confront a wide range of subjects, icons, and historical moments: Ike, Teddy Roosevelt, and Bill Clinton; Canadian Mounties and German Filmmakers; Tom Cruise and Buffy the Vampire Slayer; twins and nerds; the Gettysburg Address, the State of the Union, and George W. Bush's inauguration. The result is an engrossing audiobook, capturing Vowell's memorable wit and her keen social commentary.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

The sensationalism and hysteria of the rescue attempt in early 1925 of caver Floyd Collins generated America's first true media spectacle and one of the seminal events of the century.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

America the Beautiful? is a hilarious trip into the mind of one of the Millennial generation’s funniest writers. Borrowing her Midwestern stepfather’s Prius, she heads west to the Loop of mega-popular parks, over to the ocean and down the Pacific Coast Highway, and, in a feat of spectacularly bad timing, through the southwestern desert in the middle of July. Along the way she meets new friends on their own personal quests, learns to cope with abstinence while missing the comforts of home.

There'll Be Peace When You Are Done: Actors and Fans Celebrate the Legacy of Supernatural is an emotional look back at the beloved television show Supernatural as it wraps up its final season after 15 unprecedented years on air. With heartfelt chapters written by both the series' actors and its fans, There'll Be Peace When You Are Done traces Supernatural's evolution, the memorable characters created by its writers and brought to life by its talented actors, and the many ways in which the show has inspired and changed the lives of both its viewers and cast.

From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture.

How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.

What happens to a regular guy who dopes? Surprised to learn that pro athletes aren’t the only ones taking performance-enhancing substances, journalist Andrew Tilin goes in search of the average juicing Joe, hoping to find a few things out: Why would normal people take these substances? Where do folks get them? Does the stuff really work? But these controversial drugs often silence their users, and so his queries might have gone unanswered had Tilin not looked in the mirror and succumbed to curiosity....