Popular Science

Seth Grahame-Smith delivers the definitive, essential guide to making it through a horror movie in one piece. As hilarious as it is useful (if you’re trapped in a scary flick, that is), How to Survive a Horror Movie covers all the bases. Trapped in a haunted house? Check. Stalked by an evil doll? Check. Wandering aimlessly through the remains of the old world as a plague of zombies sweeps over the planet? Check.

Have you ever chatted with a computer that seemed to really get you? Asked it a question and, seconds later, it gave you an answer that was actually useful—or even surprisingly insightful? If you’ve had that experience recently, there’s a good chance you were talking to ChatGPT. It might feel a bit like science fiction—an artificial intelligence that can hold a conversation, write emails, draft stories, explain complex topics, and even tell you a joke or two. But ChatGPT isn’t a futuristic fantasy anymore.

When Freakonomics was initially published, the authors started a blog - and they've kept it up. The writing is more casual, more personal, even more outlandish than in their books.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

Dying is simple. Coming back is when things get interesting. Ivy Wells never wanted to die. When she does, she thinks it's all over. It isn't. When the 30 year old mother of two wakes up as a 12 year old, she has to navigate her life all over again. And she remembers everything, including the serial killer who is terrorizing her small town. Over several lifetimes, Ivy battles to save herself, her friends, and even her own children from the vicious killer. Follow Ivy Wells in a desperate race through time as she tries to outwit the person that is killing her over and over. What would you do ...

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

From Main Street USA, to Fantasyland, and beyond, I Love Disney’s Magic Kingdom explores every area of the park and is made for the true Disney fanatic—complete with surprising trivia, behind-the-scenes facts, fun quizzes, and so much more. Whether you visit the Disney Parks many times throughout the year or simply love all things Disney, you know there’s always more to learn about the parks.

Some women capture our attention like no others. Faith Bacon and Sally Rand were beautiful blondes from humble backgrounds who shot to fame behind a pair of oversize ostrich fans, but with very different outcomes. It was the golden age of American entertainment, and Bacon and Rand fought their way through the competitive showgirl scene of New York with grit and perseverance. They played peek-a-boo with their lives, allowing their audiences to see only slivers of themselves. Little is known about who they really were, until now.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

"The Psychology of Bluey" delves into the vibrant world of the beloved Australian animated series, exploring the intricate layers of emotional intelligence, family dynamics, and societal values woven into its storytelling. With each episode, Bluey and her family embark on adventures that are not just playful escapades but lessons in resilience, empathy, and the complexities of human emotions. This book offers an in-depth analysis of how the series impacts both young minds and adult viewers, making profound observations on parenting, childhood development, and the power of imaginative play.

Most people experience themselves as two-sided: one side seems mature and stable, the other emotional and impulsive. But have you ever wondered if there really are two minds in each of us? If so, do traumatic as well as ordinary experiences affect the way our minds grow and interact? According to Fredric Schiffer, a Harvard psychiatrist and researcher, advances in science prove what many of us have always intuited is true: We are of two minds, each one with a different degree of maturity, and each one associated with the left or the right brain. This brilliant, provocative book illustrates ...

In biological terms human beings haven't evolved in 100,000 years - but thanks to our amazing brains, we are able to upgrade ourselves to add capabilities that have taken other creatures millions of years to evolve. Thanks to this "unnatural" evolution, we are already Human 2.0. In an effort to live longer, become more attractive to the opposite sex, be better able to defend ourselves, make the most of our brains, repair damaged bodies, we have transformed ourselves. To do this, we have done many things: created artificial skin in the form of clothing, for instance. In the future we will ...

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

In this beguiling, incisive book, critically acclaimed writer Katherine Angel examines the place of fathers in contemporary culture with her characteristic mix of boldness and nuance, asking how the mixture of love and hatred we feel toward our fathers—and patriarchal father figures—can be turned into a relationship that is generative rather than destructive.