Popular Science

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Finally, the scientific answer to the internet's most hotly debated question! Could 100 average men defeat a single gorilla in combat? This seemingly absurd hypothetical has sparked millions of online debates, heated arguments, and countless memes across social media platforms worldwide. Now, for the first time, we're approaching this question with genuine scientific rigor. What You'll Discover: Evolutionary Analysis - How humans and gorillas developed completely different survival strategies over millions of years Physical Capabilities Breakdown - Detailed comparison of strength, endurance...

From a VICE magazine columnist, "a deeply entertaining - if occasionally horrifying" (Joshua Piven, coauthor of The Worst-Case Scenario Survival Handbook) look at how humanity is likely to weather such happenings as nuclear war, a global internet collapse, antibiotics shortages, and even immortality.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

The superhero comic books that Marvel Comics has published since 1961 are, as Douglas Wolk notes, the longest continuous, self-contained work of fiction ever created: over half a million pages to date, and still growing. The Marvel story is a gigantic mountain smack in the middle of contemporary culture. Thousands of writers and artists have contributed to it. Everyone recognizes its protagonists: Spider-Man, the Avengers, the X-Men. Eighteen of the hundred highest-grossing movies of all time are based on parts of it. Yet not even the people telling the story have read the whole thing.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

Emily Ratajkowski is an acclaimed model and actress, an engaged political progressive, a formidable entrepreneur, a global social media phenomenon, and now, a writer. Rocketing to world fame at age 21, Ratajkowski sparked both praise and furor with the provocative display of her body as an unapologetic statement of feminist empowerment. The subsequent evolution in her thinking about our culture’s commodification of women is the subject of this book.

Mr Punch Presents: It’s a Wonderful Life, the irresistibly heart-warming story of George Bailey, who is prevented from committing suicide by the elderly angel Clarence, who takes him on a journey back through his life to show him how the town of Bedford Falls would have been had he never lived. Originally directed by the celebrated Frank Capra, it is performed here for radio with James Stewart, Victor Moore and Donna Reed recreating their original roles.

Sarah Vowell's special brand of armchair history makes the bizarre and esoteric fascinatingly relevant and fun. She takes us from the modern-day reenactment of an Indian massacre to the Mohegan Sun casino, from old-timey Puritan poetry, where "righteousness" is rhymed with "wilderness," to a Mayflower-themed waterslide. Throughout, The Wordy Shipmates is rich in historical fact, humorous insight, and social commentary by one of America's most celebrated voices.

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

New York Times best-selling author, comedian, and actor Patton Oswalt shares his entertaining memoir about coming of age as a performer and writer in the late '90s while obsessively watching classic films at the legendary New Beverly Cinema in Los Angeles. Between 1995 and 1999, Patton Oswalt lived with an unshakeable addiction. It wasn't drugs, alcohol, or sex. It was film.

We all remember Oscar Wilde, but who speaks for Bosie? What about those 'bad gays' whose un-exemplary lives reveal more than we might expect? Too many popular histories seek to establish heroes, pioneers and martyrs but, as Huw Lemmey and Ben Miller argue, the past is filled with queer people whose sexualities and dastardly deeds have been overlooked. Based on the hugely popular podcast series, Bad Gays subverts the notion of gay icons and queer heroes and asks what we can learn about LGBTQ+ history, sexuality and identity through its villains and baddies.

Whether through a movie, television show, novel, or even myth, horror as a genre has always spoken to our deepest human fears and anxieties: fear of death, of the unknown, of knowing too much. Whether you're looking at classic narratives like Frankenstein, or contemporary films like Get Out, which explores racism and white guilt, horror provides a window into our culture and what makes us human. The same can be said of religion.

"If you cannot explain it simply, you have not understood it well enough" Fundamental concepts of physics such as motion, gravity, energy, electromagnetism and atomic structure have been simplified in this book - anybody should be able to read and enjoy this book, because physics is for everyone - it is a global science!

Known for deep dives into true crime, extremist ideologies and fringe subcultures, journalist Leah Sottile turns her investigative eye toward American New Age culture. Today, tarot cards, astrology and crystals are everywhere—from Instagram and TikTok, to upscale boutiques and pricey wellness retreats. Sottile investigates how the recent surge of interest in New Age ideas speaks to a culture that is woven into the very fabric of America, and how self-professed gurus like Love Has Won's Mother God and the mysterious channeler Ramtha have built devout followings because of it.

This is what our future looks like: in the next decade, AI will be able to convince us that it’s human. During the 2030s, it will become ‘superintelligent’, vastly outstripping our capabilities by almost every measure. By 2045, it will be possible to connect our brains with these AIs using invisibly small nanotechnologies. Our minds and theirs will merge, expanding our consciousness more profoundly than we can fully comprehend, unlocking possibilities we can barely imagine. This is the singularity.

The Queen of Urban Airwaves and VH1 host, Wendy Williams, dishes up juicy revelations and insider stories without batting a false eyelash.

What happens to a regular guy who dopes? Surprised to learn that pro athletes aren’t the only ones taking performance-enhancing substances, journalist Andrew Tilin goes in search of the average juicing Joe, hoping to find a few things out: Why would normal people take these substances? Where do folks get them? Does the stuff really work? But these controversial drugs often silence their users, and so his queries might have gone unanswered had Tilin not looked in the mirror and succumbed to curiosity....

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Amid rising gang violence, the crack epidemic, and police brutality, a group of unlikely voices cut through the chaos of late 1980s Los Angeles: N.W.A. Led by a drug dealer, a glammed-up producer, and a high school kid, N.W.A. gave voice to disenfranchised African Americans across the country. And they quickly redefined pop culture across the world. Their names remain as popular as ever: Eazy-E, Dr. Dre, and Ice Cube. Dre soon joined forces with Suge Knight to create the combustible Death Row Records.