Popular Science

Seth Grahame-Smith delivers the definitive, essential guide to making it through a horror movie in one piece. As hilarious as it is useful (if you’re trapped in a scary flick, that is), How to Survive a Horror Movie covers all the bases. Trapped in a haunted house? Check. Stalked by an evil doll? Check. Wandering aimlessly through the remains of the old world as a plague of zombies sweeps over the planet? Check.

Since the Mayflower sidled up to Plymouth Rock, cult ideology has been ingrained in the DNA of the United States. In this eye-opening book, journalist Jane Borden argues that Puritan doomsday belief never went away; it went secular and became American culture. From our fascination with cowboys and superheroes to our allegiance to influencers and self-help, susceptibility to advertising, and undying devotion to the self-made man, Americans remain particularly vulnerable to a specific brand of cult-like thinking.

"What should we have for dinner?" To one degree or another, this simple question assails any creature faced with a wide choice of things to eat. Anthropologists call it the omnivore's dilemma. Choosing from among the countless potential foods nature offers, humans have had to learn what is safe, and what isn't. Today, as America confronts what can only be described as a national eating disorder, the omnivore's dilemma has returned with an atavistic vengeance.

Have you ever chatted with a computer that seemed to really get you? Asked it a question and, seconds later, it gave you an answer that was actually useful—or even surprisingly insightful? If you’ve had that experience recently, there’s a good chance you were talking to ChatGPT. It might feel a bit like science fiction—an artificial intelligence that can hold a conversation, write emails, draft stories, explain complex topics, and even tell you a joke or two. But ChatGPT isn’t a futuristic fantasy anymore.

Some women capture our attention like no others. Faith Bacon and Sally Rand were beautiful blondes from humble backgrounds who shot to fame behind a pair of oversize ostrich fans, but with very different outcomes. It was the golden age of American entertainment, and Bacon and Rand fought their way through the competitive showgirl scene of New York with grit and perseverance. They played peek-a-boo with their lives, allowing their audiences to see only slivers of themselves. Little is known about who they really were, until now.

In Pure Innocent Fun, Madison explores the key cultural moments that inspired his career as a critic and guided his coming of age as a Black gay man in Milwaukee. In this hilarious, full-throttle trip through the ’90s and 2000s, he recounts learning about sex from Buffy the Vampire Slayer; facing the most heartbreaking election of his youth (not George W. Bush’s win, but Jennifer Hudson losing American Idol); and how never getting his driver’s license in high school made him just like Cher Horowitz in Clueless: “a virgin who can’t drive.”

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Dying is simple. Coming back is when things get interesting. Ivy Wells never wanted to die. When she does, she thinks it's all over. It isn't. When the 30 year old mother of two wakes up as a 12 year old, she has to navigate her life all over again. And she remembers everything, including the serial killer who is terrorizing her small town. Over several lifetimes, Ivy battles to save herself, her friends, and even her own children from the vicious killer. Follow Ivy Wells in a desperate race through time as she tries to outwit the person that is killing her over and over. What would you do ...

Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.

Fred Rogers was an international celebrity, a pioneer in children's television, an advocate for families, and a multimedia artist and performer. He wrote the television scripts and music, performed puppetry, sang, hosted, and directed Mister Rogers' Neighborhood for more than thirty years. The Green Mister Rogers centers on the show's environmentalism. Ultimately, Rogers cultivates a practical wisdom that provides a way for children to confront the environmental crisis through action and hope and, in doing so, develop into adults with greater care for the environment.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

In biological terms human beings haven't evolved in 100,000 years - but thanks to our amazing brains, we are able to upgrade ourselves to add capabilities that have taken other creatures millions of years to evolve. Thanks to this "unnatural" evolution, we are already Human 2.0. In an effort to live longer, become more attractive to the opposite sex, be better able to defend ourselves, make the most of our brains, repair damaged bodies, we have transformed ourselves. To do this, we have done many things: created artificial skin in the form of clothing, for instance. In the future we will ...

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Fifty years after the sexual revolution, we are told that we live in a time of unprecedented sexual freedom: that if anything, we are too free now. But beneath the veneer of glossy hedonism, millennial journalist Rachel Hills argues, we are controlled by a new brand of sexual convention: one that influences all of us - woman or man, straight or gay, liberal or conservative.

From Main Street USA, to Fantasyland, and beyond, I Love Disney’s Magic Kingdom explores every area of the park and is made for the true Disney fanatic—complete with surprising trivia, behind-the-scenes facts, fun quizzes, and so much more. Whether you visit the Disney Parks many times throughout the year or simply love all things Disney, you know there’s always more to learn about the parks.

The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.