Popular Science

John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.

Ambition—the want, the hunger, the need to achieve—is woven into America’s fabric from the first colonization to capitalism. From our first gold star assignment to acceptance at the “right” college to hustle and grinding our lives, we celebrate our drive, even as we gatekeep who is permitted to strive--and how visibly. Even as we burn out. When we can’t even. When we know: work won’t love us back.

Darwin had his theory of evolution, and David Bianculli has his. Bianculli's theory has to do with the concept of quality television: what it is and, crucially, how it got that way. In tracing the evolutionary history of our progress toward a Platinum Age of Television - our age, the era of The Sopranos and Breaking Bad and Mad Men and The Wire and Homeland and Girls - he focuses on the development of the classic TV genres.

Upon becoming a new mother, Vanessa Angélica Villarreal was called to Mexico to reconnect with her ancestors and recover her grandmother’s story, only to return to the sudden loss of her marriage, home, and reality. In Magical/Realism, Villarreal crosses into the erasure of memory and self, fragmented by migration, borders, and colonial and intimate violence, reconstructing her story with pieces of American pop culture, and the music, video games, and fantasy that have helped her make sense of it all.

Two world wars, the Civil Rights movement, and a Jheri curl later, Blacks in America continue to have a complex and convoluted relationship with their hair. From the antebellum practice of shaving the head in an attempt to pass as a "free" person to the 2013 uproar over an Ohio school that banned Afro puffs, the issues surrounding Black hair continue to linger as we move through the 21stst century.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

Drawing on comprehensive interviews with young men, psychologists, academics, and experts in the field, Boys & Sex dissects so-called locker room talk; how the word "hilarious" robs boys of empathy; pornography as the new sex education; boys’ understanding of hookup culture and consent; and their experience as both victims and perpetrators of sexual violence. By surfacing young men’s experience in all its complexity, Orenstein is able to unravel the hidden truths, hard lessons, and important realities of young male sexuality in today’s world.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry?

This hilarious part memoir, part manifesto reveals what sets apart the latest generation of young people coming of age in an all-wired, overeducated, and underemployed world. People are obsessed with Ryan O'Connell's blogs. With tens of thousands reading his pieces on Thought Catalog and Vice, watching his videos on YouTube, and hanging on to each and every #dark tweet, Ryan has established himself as a unique young voice who's not afraid to dole out some real talk.

The definitive account of Bill Cosby's transition from revered father figure to convicted criminal, told by a veteran crime reporter and former senior writer for People Magazine.

Mr Punch Presents: It’s a Wonderful Life, the irresistibly heart-warming story of George Bailey, who is prevented from committing suicide by the elderly angel Clarence, who takes him on a journey back through his life to show him how the town of Bedford Falls would have been had he never lived. Originally directed by the celebrated Frank Capra, it is performed here for radio with James Stewart, Victor Moore and Donna Reed recreating their original roles.

Dana Brown was a 21-year-old college dropout playing in punk bands and partying his way through downtown New York’s early-'90s milieu when he first encountered Graydon Carter, the legendary editor of Vanity Fair. After the two had a handful of brief interactions (mostly with Brown in the role of cater waiter at Carter’s famous cultural salons he hosted at his home), Carter saw what he believed to be Brown’s untapped potential, and on a whim, hired him as his assistant

The bicycle is a vestige of the Victorian era, seemingly at odds with our age of smartphones and ride-sharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does.

Since its premiere in 2002, ABC’s The Bachelor has become a staple of American television. Now, discover the fascinating history of the show, uncover the ins and outs of the phenomenon that has become Bachelor Nation, and take a deeper look at what separates the winners from the losers. From how best to exit the limo on Night One, to strategies for making a run for the all-important First Impression Rose, to how to avoid being labeled a villain, this clear-eyed guide illustrates the rules and strategies any would-be contestant should know.

Through the stories of gaming's greatest innovations and most-beloved creations, journalist Harold Goldberg captures the creativity, controversy - and passion - behind the videogame's meteoric rise to the top of the pop-culture pantheon. Over the last 50 years, video games have grown from curiosities to fads to trends to one of the world's most popular forms of mass entertainment.

Dreaming the Beatles is not another biography of the Beatles or a song-by-song analysis of the best of John and Paul. It isn't another exposé about how they broke up. It isn't a history of their gigs or their gear. It is a collection of essays telling the story of what this ubiquitous band means to a generation who grew up with the Beatles' music on their parents' stereos and their faces on T-shirts. What do the Beatles mean today? Why are they more famous and beloved now than ever? Find out.

Robert Crumb’s genius, according to author David Stephen Calonne, lies in his ability to absorb a variety of literary, artistic, and spiritual traditions and incorporate them within an original, American mode of discourse. R. Crumb: Literature, Autobiography, and the Quest for Self charts Crumb’s intellectual trajectory and explores the recurring philosophical themes that permeate his depictions of literary and biographical works.

When Dungeons & Dragons was first released to a small hobby community, it hardly seemed destined for mainstream success—and yet this arcane tabletop role-playing game became an unlikely pop culture phenomenon. In Game Wizards, Jon Peterson chronicles the rise of Dungeons & Dragons from hobbyist pastime to mass market sensation, from the initial collaboration to the later feud of its creators, Gary Gygax and Dave Arneson.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.