Popular Science

Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in health care, transport, finance, security, what we watch, where we go, even whom we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

You may have watched hundreds of episodes of The Simpsons (and its sister show Futurama) without ever realizing that cleverly embedded in many plots are subtle references to mathematics, ranging from well-known equations to cutting-edge theorems and conjectures. That they exist, Simon Singh reveals, underscores the brilliance of the shows’ writers, many of whom have advanced degrees in mathematics in addition to their unparalleled sense of humor.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In this book, author and independent researcher Isaac Weishaupt presents conspiracy theories and analysis from Stanley Kubrick's most popular films - 2001: A Space Odyssey, A Clockwork Orange, The Shining, and Eyes Wide Shut. Learn all about the conspiracy theory of the secret message Kubrick tried to convey about the occult and the Illuminati before his untimely passing.

The Last Action Heroes opens in May 1990 in Cannes, with Arnold Schwarzenegger and Sylvester Stallone waltzing together, cheered on by a crowd of famous faces. After years of bitter combat, the world’s biggest action stars have at last made peace. In this wildly entertaining account of the golden age of the action movie, Nick de Semlyen charts Stallone and Schwarzenegger’s carnage-packed journey from enmity to friendship against the backdrop of Reagan’s America and the Cold War.

From a veteran culture writer and modern movie expert, a celebration and analysis of the movies of 1999 - arguably the most groundbreaking year in American cinematic history.

A revolutionary and timely reconsideration of everything we know about power. Celebrated UC Berkeley psychologist Dr. Dacher Keltner argues that compassion and selflessness enable us to have the most influence over others, and the result is power as a force for good in the world.

While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

From one of the most acclaimed and profound writers in the world of comics comes a thrilling and provocative exploration of humankind's great modern myth: the superhero. In this exhilarating work of a lifetime, Grant Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero - why they matter, why they will always be with us, and what they tell us about who we are... and what we may yet become.

Finally, the scientific answer to the internet's most hotly debated question! Could 100 average men defeat a single gorilla in combat? This seemingly absurd hypothetical has sparked millions of online debates, heated arguments, and countless memes across social media platforms worldwide. Now, for the first time, we're approaching this question with genuine scientific rigor. What You'll Discover: Evolutionary Analysis - How humans and gorillas developed completely different survival strategies over millions of years Physical Capabilities Breakdown - Detailed comparison of strength, endurance...

Since its final episode aired in 2008, HBO's acclaimed crime drama The Wire has only become more popular and influential. The issues it tackled, from the failures of the drug war and criminal justice system to systemic bias in law enforcement and other social institutions, have become more urgent and central to the national conversation. But while there has been a great deal of critical analysis of the show and its themes, until now there has never been a definitive, behind-the-scenes take on how it came to be made.

Heads: A Biography of Psychedelic America uncovers a hidden history of the biggest psychedelic distribution and belief system the world has ever known. Through a collection of fast-paced interlocking narratives, it animates the tale of an alternate America and its wide-eyed citizens.

Chinatown is the Holy Grail of 1970s cinema. Its twist ending is the most notorious in American film and its closing line of dialogue the most haunting. Here for the first time is the incredible true story of its making. In Sam Wasson's telling, it becomes the defining story of the most colorful characters in the most colorful period of Hollywood history. Here is Jack Nicholson at the height of his powers, as compelling a movie star as there has ever been, embarking on his great, doomed love affair with Anjelica Huston.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

Psychotherapist and former pastor Eric Minton claims that the pernicious melding of capitalism and Christianity means a world of competition, perfection, and scarcity disguised as self-help and self-care. Rather than shaming, silencing, or medicating away our disappointment at not having obtained the happiness we were promised, however, Minton posits a radical alternative. In an impertinent, droll, yet pastoral voice, Minton suggests that our "not-okayness" will require rethinking everything we thought we knew.

Emily Ratajkowski is an acclaimed model and actress, an engaged political progressive, a formidable entrepreneur, a global social media phenomenon, and now, a writer. Rocketing to world fame at age 21, Ratajkowski sparked both praise and furor with the provocative display of her body as an unapologetic statement of feminist empowerment. The subsequent evolution in her thinking about our culture’s commodification of women is the subject of this book.

Iggy Pop's legendary career has been tumultuous, reaching great heights with mega-hits and then hitting rock-bottom lows in jail and mental institutions. Along the way, he's become a cult-rock hero, an inspiration for dozens of other famous rockers, and has had a pretty good time of it, too. But the image of Iggy Pop versus the man behind that image, James Newell Osterberg, Jr., is surprisingly contradictory.

Beginning with that most fundamental of questions - ''Do we really want what we say we want?'' - Fisher explores the relationship between desire and capitalism, and wonders what new forms of desire we might still excavate from the past, present, and future. From the emergence and failure of the counterculture in the 1970s to the continued development of his left-accelerationist line of thinking, this volume charts a tragically interrupted course for thinking about the raising of a new kind of consciousness, and the cultural and political implications of doing so.

Maybe you know someone who swears by the reliability of psychics or who is in regular contact with angels. Or perhaps you're trying to find a nice way of dissuading someone from wasting money on a homeopathy cure. How do you find a gently persuasive way of steering people away from unfounded beliefs, bogus cures, conspiracy theories, and the like? Longtime skeptic Guy P. Harrison shows you how in this down-to-earth, entertaining exploration of commonly held extraordinary claims.