Popular Science

The Last Action Heroes opens in May 1990 in Cannes, with Arnold Schwarzenegger and Sylvester Stallone waltzing together, cheered on by a crowd of famous faces. After years of bitter combat, the world’s biggest action stars have at last made peace. In this wildly entertaining account of the golden age of the action movie, Nick de Semlyen charts Stallone and Schwarzenegger’s carnage-packed journey from enmity to friendship against the backdrop of Reagan’s America and the Cold War.

From one of the most acclaimed and profound writers in the world of comics comes a thrilling and provocative exploration of humankind's great modern myth: the superhero. In this exhilarating work of a lifetime, Grant Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero - why they matter, why they will always be with us, and what they tell us about who we are... and what we may yet become.

Often called "Accident Park", "Class Action Park", or "Traction Park", Action Park was an American icon. Entertaining more than a million people a year in the 1980s, the New Jersey-based amusement playland placed no limits on danger or fun, a monument to the anything-goes spirit of the era that left guests in control of their own adventures - sometimes with tragic results. Action Park is the first-ever unvarnished look at the history of this DIY Disneyland, as seen through the eyes of Andy Mulvihill, the son of the park's idiosyncratic founder, Gene Mulvihill.

Have you ever wondered what makes dough rise? Or how your morning coffee gives you that energy boost? Or why your shampoo is making your hair look greasy? The answer is chemistry. From the moment we wake up until the time we go to sleep (and even while we sleep), chemistry is at work - and it doesn't take a PhD in science to understand it.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

From the kid who brought you Fargo Rock City, the first book in history to garner the praise of Stephen King, David Byrne, Donna Gaines, Sebastian Bach, Jonathan Lethem, and Rivers Cuomo, comes Sex, Drugs, and Cocoa Puffs, the first book in history to examine breakfast cereal, reality television, tribute bands, Internet porn, serial killers, and the Dixie Chicks.

Embark on an extraordinary journey with Nius, where love, music, and the passage of time intertwine. In this gripping tale, an old man's life is abruptly ended by a nuclear blast, only to find himself reborn as a thirteen-year-old. But there's a twist in this new timeline. His beloved husband exists as a three-year-old, and our protagonist must endure a seventeen-year wait to reunite with him. Patience becomes his guiding mantra, and his soul yearns for the harmonious embrace they once shared. Arising from the sudden despair, a life-altering opportunity emerges – a local talent ...

Utilizing the linguistic insights of her “witty and brilliant” (Blyth Roberson, author of America the Beautiful?) first book Wordslut and the sociological explorations of her breakout hit Cultish, Amanda Montell now turns her erudite eye to the inner workings of the human mind and its biases in her most personal and electrifying work yet.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

Cancel culture is a new phenomenon, and The Canceling of the American Mind is the first book to codify it and survey its effects, including hard data and research on what cancel culture is and how it works, along with hundreds of new examples showing the left and right both working to silence their enemies.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

Sarah Vowell travels through the American past and investigates the dusty, bumpy roads of her own life. Her essays confront a wide range of subjects, icons, and historical moments: Ike, Teddy Roosevelt, and Bill Clinton; Canadian Mounties and German Filmmakers; Tom Cruise and Buffy the Vampire Slayer; twins and nerds; the Gettysburg Address, the State of the Union, and George W. Bush's inauguration. The result is an engrossing audiobook, capturing Vowell's memorable wit and her keen social commentary.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and offer a blueprint for an entirely new way to solve problems. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain.

The sensationalism and hysteria of the rescue attempt in early 1925 of caver Floyd Collins generated America's first true media spectacle and one of the seminal events of the century.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

SEX AND THE CITY offers a tantalizing glimpse of the openings, launch parties, and celebrity affairs that keep society amused. Throughout, a cast of characters - the troubled writer, the successful businessman, the famous underwear model, and others - searches for true love...or at least someone to go home with at the end of the night. It's a chronicle of the true-life adventures of the "in" crowd that is often hilarious and sometimes terrifying, but always mesmerizing.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.