Politics Sale

In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. The creator of the award-winning film and internationally best-selling book The Corporation, Bakan shows how corporations pump billions of dollars into rendering parents and governments powerless to shield children from a relentless commercial assault designed solely to exploit their unique needs and vulnerabilities.

Successful brands don’t just appear out of thin air; they must be developed, built, supported, and protected. For many years, strong brand protection was only affordable and achievable for large companies with deep pockets. But as technology has revolutionized the way we do business, the landscape for trademarks has changed, and now any organization, big or small, can have a strong, protected, global brand without breaking the bank.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before.

How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

In the autumn of 1992, two young women students at Melbourne University went to the police claiming that they had been indecently assaulted at a party. The man they accused was the head of their co-ed residential college. The controversial book that Helen Garner wrote about the resulting Ormond College sexual harassment case caused a social media storm. Prominent feminists were outraged at Garner's perceived support for the man involved, but many saw her approach a necessary and much welcome nuance towards the power dynamic between men and women.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.

Death. Sex. Money. Tricky subjects we’re taught to avoid in polite conversation. But if they’re so unpleasant, why do so many people tune in regularly to hear Anna Sale asking perfect strangers about them? What if, rather than declaring them off-limits, we could all benefit from discussing them more? In Let’s Talk About Hard Things, Sale - the host of cult podcast Death, Sex & Money, which tackles life’s hard questions - takes her quest for more honest communication into her own life.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

In the autumn of 1992, two young women students at Melbourne University went to the police claiming that they had been indecently assaulted at a party. The man they accused was the head of their co-ed residential college. The controversial book that Helen Garner wrote about the resulting Ormond College sexual harassment case caused a social media storm. Prominent feminists were outraged at Garner's perceived support for the man involved, but many saw her approach a necessary and much welcome nuance towards the power dynamic between men and women.

Lo Impensable es para José Benegas que el liberalismo pueda confundirse con el nacionalismo, la xenofobia, el racismo y el proteccionismo. Sin embargo, tal parece que el miedo a los planteos de la izquierda sobre el multicultralismo, la intromisión en las elecciones privadas por medio de las políticas de “discriminación positiva”, el miedo a la “invasión islámica” y otros elementos combinados, han producido una extraña mutación, que mezcla el agua y el aceite, las ideas de la libertad individual, con el integrismo religioso, el fascismo cultural y muchas otras viejas rémoras de la llamada ultra derecha del pasado.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

What is life on the run really like? Featuring never-before heard interviews, this ground-breaking audio original gets you closer to the reality than ever before. Join Nick Reynolds as he explores the reality of the life of a fugitive. Using his own experiences of growing up on the run with the Great Train Robbers in Central America, Nick talks with some infamous fugitives and their families as they share their extraordinary experiences.

In Childhood Under Siege, Joel Bakan reveals the callous and widespread exploitation of children by profit-seeking corporations and society's failure to protect them. The creator of the award-winning film and internationally best-selling book The Corporation, Bakan shows how corporations pump billions of dollars into rendering parents and governments powerless to shield children from a relentless commercial assault designed solely to exploit their unique needs and vulnerabilities.