Political Career

Niccolò Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about - innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist. Harvard professor Amy Edmondson and journalist Susan Salter Reynolds explore how to bring into being systems that transform human experience and make the world more livable and sustainable.

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good for You, New York Times best-selling author Steven Johnson's Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

El lenguaje es la herramienta fundamental que marca la diferencia. Las palabras adecuadas pueden hacernos ganar y las equivocadas pueden hacernos perder. Esto es aplicable a cualquier ámbito: a la vida cotidiana, al mundo de los negocios y, por supuesto, a la esfera política. El lenguaje “ganador” en política tiene que surgir de las ideas. No hay política sin comunicación. Y dejémoslo claro desde el principio, las palabras adecuadas pueden cambiar el modo en que una persona piensa.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

From inside the walls of Enron, a lone whistleblower attempted to avert the course of events leading to the largest bankruptcy in American history. On August 16, 2001, Sherron Watkins wrote an anonymous letter to Enron's Chairman, Ken Lay, laying out problems with Enron's use of partnerships to hide debt. She warned of a possible scandal that could topple the company if investors and the news media learned of the operations. Then, she revealed her identity and confronted Lay directly.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

Be noisy. Natalie Savage grew up hearing these words from her father, who admired Walter Cronkite so much he named the family dog after him. Natalie - who spent her 20s missing out on life’s benchmarks - finally sees her efforts pay off when she’s assigned to cover the White House for her network. The problem? The position is only temporary, a test to see if she has what it takes. She has always relied on her grit, her principles and her news sense to gain success. But now her competition is a frat boy who got his big break by eating raw animal parts on a reality show.

From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice Presidential candidate Senator Kamala Harris. Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.

Contemporary views of business ethics often show businessmen and women in a bad light. Egoism, profits, and competition are branded as immoral, while social consciousness is praised. Atlas Society Senior Scholar Stephen Hicks, PhD, disagrees with this point of view. Most contemporary business ethics does business a disservice. Worse than that, its proposed cures are plagued with unintended consequences that are often much worse than the problems it is attempting to solve. Hicks defends the egoism that drives successful business people and the morality of free-market capitalism.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

Wielding his widely recognized powers of explanation, Paul Krugman lays bare the hidden facts behind the $1.35 trillion tax cut. In Fuzzy Math, Krugman dissects the Bush tax cut plan and shows us who wins, who loses, and how quickly the tax cuts will consume the surplus.

Empty shelves, queues for petrol and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality as global shipping times are squeezed, containers lie unopened at docks and supply shortages push up inflation, increasing the cost of consumer goods from milk to cars to building materials. In Sold Out!, economic forecaster James Rickards (The Road to Ruin, The Death of Money) explains why the shelves are empty, who fractured the supply chain and why shortages will persist.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

Provocative political commentator Arianna Huffington yanks back the curtain on the unholy alliance of CEOs, politicians, lobbyists, and Wall Street bankers who have shown a brutal disregard for those in office cubicles and on factory floors.

The times are changing at an ever-increasing velocity. Old systems, organizations, and ways of operating no longer work in our dynamic, complex and increasingly unstable new environment. Out of this chaos and confusion, a new and different leader must emerge. Old systems and methods will no longer work. Leading the Charge is a visionary leadership book that examines the trends that have reshaped our world and the ways in which leaders and organizations can effectively respond.

What every human wants is fairness, a chance to belong that offers everyone opportunities to get ahead by our own merit and a say when decisions are made. Even before the global upheavals, our system was failing - it wasn’t fair at all. Now that it’s unraveling, it’s time for a new arrangement that’s actually sustainable on our resource-depleted planet that doesn’t favor wealthy insiders. Those gorging on inequality will never accept reforms that strip away their unearned privileges, and so the only practical way forward is a Hacker’s Teleology.

Moving beyond mere tolerance, us-versus-them is the costly mind-set in which organizations, communities, and whole nations too often find themselves trapped. In fact, recognizing difference as a positive force can bring astonishing value to even the most diverse organizations. In Us Plus Them, leadership scholar Todd Pittinsky introduces a groundbreaking new science of diversity.

When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical tricks to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles, who really gave the Gettysburg Address, and what Elizabeth I shares with Winston Churchill.