Political Campaign

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Are voters choosing human candidates for office, or are we now choosing candidates based on the information we know about them that is generated by Artificial Intelligence (AI)? AI is forever changing the landscape of political campaigns. Even the most local, low-budget campaign has access to AI tools. Are the press releases and issue positions we read about authentic or fantasy created by computer algorithms? AI is so integral to campaigns. From press releases and debate preparation to voter analytics and fundraising, Artificial Intelligence is critical to success. This book is a guide ...

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

Books about the Kennedys are legion. Yet missing until now has been the exploration of the bond between Jack and Bobby, and the part that it played in their rise and fall. Richard D. Mahoney gives us Jack and Bobby in all their hubris and humanity, youthfulness and fatalism. Here is American history as it unfolds. The Kennedy Brothers is a fresh and masterful account of the men whose legacy continues to hold the American imagination.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

Phillips charts the way forward for progressives and people of color after four years of Trump, arguing that Democrats must recognize the nature of the fight we're in, which is a contest between democracy and white supremacy left unresolved after the Civil War. We will not overcome, Phillips writes, until we govern as though we are under attack—until we finally recognize that the time has come to finish the conquest of the Confederacy and all that it represents.

In Confessions of a Campaign Manager, veteran Democratic operative Bharat Krishnan takes you on a journey across nine states and 17 campaigns to see how American politics has transformed since the election of Barack Obama. Krishnan makes a case that the intransigence of Republican leaders following the election of our nation's first black president irrevocably fractured the country along partisan lines. This, ultimately, produced the most dangerous presidential candidate this country has ever seen: Donald Trump.

Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat.

The 1968 presidential race was a contentious battle between Vice President Hubert Humphrey, Republican Richard Nixon, and former Alabama governor George Wallace. The United States was reeling from the assassinations of Martin Luther King, Jr., and Robert F. Kennedy and was bitterly divided on the Vietnam War and domestic issues, including civil rights and rising crime. Drawing on previously unexamined archives and numerous interviews, Luke A. Nichter upends the conventional understanding of the campaign.