Personal Selling

When a marketing rep comes into your office or someone from the management team and tells you to "sell the value", how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that’s something an expensive company would say or an overpriced company, because what else could they say?

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Have you ever felt like you're talking, but nobody is listening? Renowned five-time TED Talk speaker and author Julian Treasure reveals how to speak so that people listen - and how to listen so that people feel heard. As this leading sound expert demonstrates via interviews with world-class speakers, professional performers, and CEOs at the tops of their fields, the secret lies in developing simple habits that can transform our communication skills, the quality of our relationships, and our impact in the world.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

Flip Your Future is the step-by-step guide on how to achieve your dreams through flipping houses! In this audiobook, you'll learn every aspect of the flip. Ryan Pineda will share his methods for turning $10,000 into more than $1,000,000 in just three years.

The number-one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

Looking for some extra monthly income? Tired of living from paycheck to paycheck? Sitting in cash, scared to buy stocks, but sick of savings accounts that pay next to nothing? Then you are ready for a Monthly Cash Machine.

Apartment building investing is the only true way to achieve financial freedom with real estate. And the best part? You can get started today, even if you don’t have prior experience or your own cash. You just need to follow the Financial Freedom Blueprint. Financial Freedom with Real Estate Investing is your guide to the world of apartment building investing. By the end, you’ll have all the information you need to do your first apartment building investment within the next 3-12 months - placing you just a few deals away from permanent financial freedom.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don't have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills. In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes "pay yourself first" possible; it makes it easy.

For typical homeowners, the monthly mortgage payment is either their largest or, after income tax, their second-largest expense item. When you're shopping for a mortgage without the proper knowledge, you could easily waste many hours of your time - in addition to the financial losses suffered by not getting the best loan you can. Choosing the right mortgage can help you save money for more important financial goals, such as higher education and retirement.

Building a profitable online business as a solopreneur can feel like you are constantly hitting your head against a brick wall. But it doesn't have to. By building an aligned community of like-minded customers, ambassadors and partners you can scale up with more ease, do more with less and ultimately feel less alone.A decade ago when plus size runner Julie Creffield came last in a race little did she know that she would go on to inspire millions of people around the world, and then proceed to use her 20+ years experience as a community engagement expert to empower and upskill thousands of ...

Investment opportunities with attractive rates of return in a secure investment vehicle are extremely rare and difficult to find. But what if I told you that you can invest passively in real estate and earn predictable 'mailbox money' each and every month? This audiobook will take you step-by-step into a little-known area of investing: Private Mortgage Lending. Financing options available to investors who want to purchase and renovate real estate can be limited. Traditional mortgage lenders are reluctant to loan money for properties requiring extensive remodeling or repairs.

Perhaps you are sitting in cash, scared to get back into the stock market. But you are also unwilling to lock up your money in a CD that pays next to nothing. Covered calls are a great way to slowly ease back into the market, while starting to generate some income. This conservative strategy is also often used by buy-and-hold investors to generate extra income from stocks in their long-term holdings. Even if you know nothing at all about trading options, this guide will quickly bring you up to speed.

When a young boy finds a mysterious object in the creek near his home, his parents launch an investigation that will eventually link the ancient object to such remarkable figures as George Washington Carver, Oskar Shindler, Joan of Arc, and Alfred Vanderbilt. Separate pieces of the artifact, with different but similar inscriptions, shape the lives of those who possess the object.

John, a high-performing yet overworked sales manager at Spectra Robotics, has built his life and career on relentless ambition and constant pressure. Trained in the cutthroat world of Stretch Selling—a method that thrives on exposing customer pain, challenging their decisions, and driving hard closes—John has achieved success by playing the game as it's always been played. But as the demands of his job intensify, his world begins to unravel. Impossible targets. A fractured family life. An identity tethered to fleeting successes. Beneath his competitive exterior, John loathes the endless...

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

The power of knowledge is in the action. In C. R. Wesley's Real Estate Knowledge Series, you will start with an entry level welcome into the real estate market followed by steppingstones to new endeavors. This third piece of literature in the Real Estate Knowledge Series, is going into the depths of tax lien and tax deed investing.