Personal Selling

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Jack Reacher wakes up alone, in the dark, handcuffed to a makeshift bed. His right arm has suffered some major damage. His few possessions are gone. He has no memory of getting there. The last thing Reacher can recall is the car he hitched a ride in getting run off the road. The driver was killed. His captors assume Reacher was the driver’s accomplice and patch up his wounds as they plan to make him talk. A plan that will backfire spectacularly . . .

In Sell Yourself, renowned sales and leadership expert and Wall Street Journal bestselling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand. Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active, and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.