Performance Marketing

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

"Google Ads Mastery: Unlocking Success in Digital Advertising" is a comprehensive and definitive guide that takes businesses and marketers on an enlightening journey through the intricate world of online advertising. Designed to empower both beginners and experienced professionals, this book offers a deep dive into the intricacies of Google Ads, equipping readers with the knowledge, strategies, and tools necessary to create highly effective campaigns and unlock remarkable success in the digital realm. In this book, you'll embark on a step-by-step exploration of Google Ads, starting with the...

For decades we've been told that positive thinking is the key to a happy, rich life. "F*ck positivity," Mark Manson says. "Let's be honest, shit is f*cked, and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is - a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F*ck is his antidote to the coddling, let's-all-feel-good mind-set that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

Second Edition Just Updated! Released March 2025 with the latest information to keep you up to date. Are you exhausted from the daily grind of your 9-5 job, answering to someone else, waking up before sunrise, and having little control over your own schedule? If so, this book is your gateway to freedom. Affiliate marketing with paid ads is a proven, legitimate, and highly profitable method to make money online—no gimmicks, no MLMs, just results. Imagine leveraging powerful advertising platforms like Facebook Ads, TikTok Ads, Google Ads, and premium news websites to send highly-targeted ...

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!

Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

Trading can be intensely rewarding. But it is also one of the most mentally and emotionally challenging activities anyone can pursue. Becoming a bulletproof trader is forged over time through experience, and by applying the latest insights from biological and psychological sciences, the best that practical philosophy can teach us, and a healthy dose of pragmatism - doing what actually works in the real world of trading the markets. This audiobook brings together all of Steve’s latest insights into how to deal with stresses and setbacks and sustain high performance.

The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing. This thought-provoking, quick read presents industry facts while dispelling many commonly accepted network marketing myths. It will provide you and your prospects with a thorough understanding of residual royalty income through network marketing - one of the most innovative, yet misunderstood business concepts in the world.

Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis for Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, listeners have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

THIS ISN’T A BOOK ON SALES. IT’S A BOOK FOR SALESPEOPLE. It’s a book for achievement-driven sales professionals seeking to thrive in their careers while maintaining fulfillment and purpose in their lives. In fact, this is THE book for those who want to feel their hearts on fire—and sell that way, too. Whether it’s your best year or your worst, we all face the same challenge—there’s always going to be a next year. Sales is hard.

You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.

Unlock the secrets to successful investing in storage units with this comprehensive guide. From understanding the basics to evaluating financial performance and managing risks, this ebook provides everything you need to make informed decisions and achieve profitability in the storage unit market. Whether you're a novice investor or looking to diversify your portfolio, learn how to capitalize on the growing demand for storage solutions and secure your financial future.