Performance Marketing

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Hey, Sales Manager, feeling overworked, overwhelmed, and underappreciated? You're not the first. The Happy Sales Manager is your guidebook to becoming the BEST Sales Manager you can be, minus the unnecessary stress and frustration.

“Before anything else, preparation is the key to success.” — Alexander Graham Bell.Proper Planning and Preparation Prevents Piss Poor Performance. “To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.” ― Johann Wolfgang von Goethe The importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things. Strategy in business is the big picture. Planning and Implementing a strategic vision is how a business succeeds ...

Some of the most bizarre things happen at the local supermarket. Whether you work at one or shop at one, many of us have crazy tales to tell. From whores throwing patio furniture to seeing things that can’t be unseen, dig in for stories that will make you shake your head, stare in disbelief, leave you in shock, and make you say What the F*ck Just Happened?

In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.

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Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up.

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

Forget everything you think you know about the acting industry. No matter what "they" say, a successful career in the acting profession is actually possible for anyone. Life's too short not to follow your dreams. Acting Is My Day Job: Seven Strategies to Market and Make Money as an Actor provides actionable strategies to build momentum, capitalize on early success, and build the habits required to establish a lasting acting career. Matthew Dearing delivers the truth about what it takes to be a working actor, leaving no more room for regret and excuses.

Why do some sales teams produce, while others struggle ? Why do some organizations scale while others never quite take off at all? You will find the answers to these questions and many more in this book. Highest performers in the “sales industry” never focus on “selling”. The best in this industry focus on being the best at helping others gain clarity on the change they seek, why that change is necessary, and how they can help them get there.

We live in a world where respect, gratitude, and appreciation have been replaced by efficiency, dismissiveness, and even fear of genuine connection. Sometimes, we don't stare up from our screens and devices long enough to realize there is even another person on the other side of the tweet or email. "Is anybody out there?" One thing is for sure: This speed of life has taken a toll on our basic use of good manners and etiquette. Nowhere is this more apparent than in the decline of professional business communications.

Selling is the art of convincing people to your way of thinking, and it is not just isolated to products or services. It is also related to ideas. The Sales Messenger is especially beneficial to sales professionals, but it is also a practical, informative book that can benefit anyone because everybody is selling something in one form or another.

A business's greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.

In Revenue Revolution: Designing and Building a High-Performing Sales System, the cofounder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.

In Top Performer, you'll meet Jim, a disciplined but uninspired sales manager. In London, on vacation, (his first in years) he meets Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious.

The Principles of Cartel Disruption shares business principles for innovation, incubation, disruption, acceleration, and maximizing growth through the various stages of a company’s lifecycle. This easy-to-follow blueprint is the result of 30 years of successful entrepreneurial toughness and the experience of maximizing value through aligning people, process, strategy, and sustainability.

When Susan Ershler and John Waechter each made the grueling journey to the top of Mount Everest, they were motivated by the desire to join the elite group of climbers that had conquered the Seven Summits, the highest peaks on each of the seven continents. It was this same determination that made them star performers in corporate sales, one of the toughest jobs in global business.

This audiobook is about developing winners - providing salespeople with the secrets sports professionals have used over the years to help them win in highly competitive environments. For example, most top golf pros are all virtually equal skill-wise - you couldn’t pass a sliver of paper between their ability, yet only one of them can win each week. Only one can triumph. So what is it that separates them - if not their skills? The answer to this question is as simple as it is profound; it’s all about how they think!

Do want to change your life and achieve anything you want? Then this is a book that will truly change one’s life, if the information learned is applied. There will be a step-by-step process on exactly what to do for a 30-90-day period with goal-setting. The information in the book was compiled by years and years of study of public figures such as Bob Proctor, Jack Canfield, Joe Vitale, Napoleon Hill, John Assaraf, and etc.

Rédigé par les experts de la HBR, cet ouvrage inspirant met à votre disposition toutes les techniques et les outils nécessaires pour mener votre carrière avec sérénité, en gérant parfaitement vos émotions et en tirant au mieux parti de votre personnalité. Comment s'affirmer dans son travail pour progresser et gagner la confiance de ses collègues ? Comment tisser des relations équilibrées avec son manager ou ses collaborateurs pour éviter incompréhensions, frustrations et conflits ?