Patrick Business

When Martha Stewart was under investigation for insider trading and later on trial, the media served up countless gratuitous stories describing her ornery character. Now, Lloyd Allen, Martha's old friend and neighbor, is out to set the record straight.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Unique insights from pioneers of Google’s Startup Accelerator on why building teams is harder than building tech—and a proven way to develop a strong, resilient and effective team.

Embark on the thrilling quest of global entrepreneurship, your heart aflame with daring ambition and your vision reaching beyond borders. Imagine having a compass—an instrument that turns the intricate labyrinths of this journey into a navigable path. Conquering the Globe: Navigating Success Through Strategic Global Entrepreneurship, the second volume in the ten-book Be A Unicorn series by Patrick H. Perrine, is exactly that compass—a guiding beacon radiating wisdom and inspiration for your voyage. This riveting guidebook is more than just a repository of insights—it’s a formidable ...

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come - a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jump-start their careers.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

From a course they created for professionals, Mark Waldman and Chris Manning adapted their lectures and present simple brain exercises, based on the latest neuroscience research, to guide listeners on what makes us happy, wealthy, and wise. The promise of their original class - and now of this book - is to help people create more "wealth" in their lives, defined as the combination of money, happiness, and success. The book presents both the scientific background and sets of NeuroWisdom exercises that will help everyone transform their environment.

This book delves deep into human psychology to teach leaders how to create a win-win situation - every time. No decision is ever supported 100 percent - elite leadership is about using human elements and desires in every situation to make your choice theirs. Learning to deal with opposing personalities and desires can be the difference between the corner office and a suffocating cubicle.

An invitation to Catalina Island from billionaire CEO Richard Kingsley. For his sons, Ted and John, and their wives, it’s an opportunity to curry favor, gain control of a real estate empire, and secure their family’s futures. For the controlling patriarch, succession is a contest. He and his newest wife won’t make it an easy win. Then Richard’s estranged live-wire daughter, Sibley, crashes the party. She’s the least of the night’s surprises. As the stakes for the inheritance of the Kingsley legacy are raised, the beautiful waters of the Pacific look more like a menacing illusion.

What constitutes ethical business behavior? What does it mean to do the right thing? In a world that regularly stretches the limits of truth and fairness, these questions hold the key to personal and professional success. The Trusted Way is the story of Brad Parsons and the unexpected mentors he meets on his journey from morally challenged entrepreneur to trusted advisor and friend. Along the way, he learns about the Four-Way Test, a simple yet powerful yardstick that can be used to measure the impact of a person's thoughts, words, and deeds toward others.

If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.

In today's fast-moving and competitive business environment, strong leadership, insightful strategy, and effective innovation are critical links to staying ahead of your competition. Getting your business house in order can often be complicated, but does it really have to be? How do you take MBA 101 lessons, great models, and exceptional concepts and put them into play in the real world? Business Strategy: Plan, Execute, Win! strives to answers these questions in an educational and entertaining format.

If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.

In today's environment of partial attention and isolating remote work, few things are more satisfying than group experiences that produce powerful, meaningful connections and output. But this kind of enlivening, collective work doesn't happen by chance. It must be consciously designed and purposefully activated—in a team, an organization, and a culture. The good news is that making space for this kind of work doesn't have to be hard. There's a technique available to everyone, with no special certification required: gamestorming.

Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a road map to success for IT managers and tells them how to create the right ecosystem, how to empower people to bring their best to work every day, how to put the right technology in the driver's seat to propel their organization to success, and addresses the different challenges that legacy organizations face as they transform into modern IT departments.

Does public speaking make you feel paralyzed and tie your stomach into knots? Or do you want to learn how to get a standing ovation every time? Does the prospect of facing embarrassing judgment make your heart race? Maybe you just want to learn how to absolutely own a room from the stage and become a magnetic speaker? Wait...what do people even say to open and close?!

Were you passed over for a promotion, or do you want to ensure that never happens? Are you sometimes unsure how to fit in and get along? The modern workplace is a stressful pressure cooker and a dangerous maze, and how you fare is determined not by your work - but by politics, your workplace conversation skills, and how to make yourself essential and likable.

No organization is totally free from destructive friction; the forces that make it harder, more complicated and sometimes downright impossible to get things done. Drawing on years of research and featuring case studies on the likes of Uber, Netflix and Boeing, The Friction Project teaches listeners how to become 'friction fixers'. Stanford professors Sutton and Rao unpack how we should think and act like trustees of others' time. They provide friction forensics to help listeners identify where to avert and repair bad friction, and where to maintain and inject good friction.