Outdoor Business

For more than twenty years, Dr. Dana has worked with the best of the best to improve results, from NFL, MLB, NBA, and NHL teams to IndyCar drivers and Olympic athletes. She helps performers shift their focus and deliver optimal performance in high-pressure moments that define greatness. Her methods also work for students and teachers, business leaders and managers—anyone motivated to improve. Her approach is simple: figure out what gets in your way, develop actions to address it in the moment, and then stick to the plan. It’s not about how you feel, it’s about what you do!

Fitness coaching is more than just a job. It is a true vocation that allows you to accompany people towards a better version of themselves, both physically and mentally. Becoming a fitness coach is of course learning how to create effective programs, but it is also understanding human psychology, inspiring your clients and building a career that combines passion and success. If you have opened this book, it is because you feel this calling: to help others achieve their physical goals, to bring a real change in their lives and, at the same time, to build a rewarding and prosperous career.

This book is a study in high-performance sporting excellence and elite management. But more than that, it is a true insider's guide: to how Manchester City won an unprecedented and historic Treble in 2023, and how a near-perfect footballing machine was built from the ground up. Prepare for The Blueprint: a white-knuckle ride through a sporting dynasty the likes of which the game has never seen before.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Ready to get the most out of life - and your pickleball game? Whether you’ve never heard of this fun, fast-growing game or are a confirmed pickleball addict, this guide to living and playing mindfully with passion, purpose, and a smile on your face is as uplifting as it is empowering.

Dr. Bill Thierfelder knows what it takes to win. As a student at the University of Maryland he dominated the high jump, winning fame as an All-American and Irish national champion. Later he earned his doctorate in sports psychology. He became a private coach and mentor to the world's top athletes...and revealed to them his hard-won secrets for success.

From acclaimed New York Times Magazine author Michael Sokolove, the astonishing inside story of the epic corruption scandal that has rocked the NCAA and exposed the rot and hypocrisy at the heart of big-time college sports.

When John U. Bacon played for the Ann Arbor Huron High School River Rats, he never scored a goal. Yet somehow, years later he found himself leading his alma mater’s downtrodden program. How bad? The team hadn’t won a game in over a year, making them the nation’s worst squad. With almost everyone expecting more failure, Bacon made it special to play for Huron by making it hard, which inspired the players to excel. Then he defied conventional wisdom again by putting the players in charge of team discipline, goal-setting, and even decision-making—and it worked.

This AOG edition of The Book of Five Rings includes the full text of Musashi's original work, along with supplemental study and discussion materials after each chapter.

From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What’s the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you’re managing a Premier League soccer team or an FTSE 100 company.

In the early 1980s, a golden generation of volleyball players joined the U.S. men's national team. With the Olympics coming to Los Angeles in 1984, the pressure was on to build a winning program around these exceptional athletes. In If Gold Is Our Destiny, Sean P. Murray shares the incredible story of how a group of free-spirited players and their demanding coach captured the heart of a nation and became one of the greatest indoor volleyball teams of all time.

Mark Messier is one of the most accomplished athletes and dynamic leaders in the history of professional sports. He won the Stanley Cup five times with the Edmonton Oilers during their dynasty years and once more with the New York Rangers, ending the team’s 54-year championship drought. He is second on the all-time career lists for playoff points and third for regular season games played and for regular season points. Notably, he is the only player to have captained two different NHL franchises to championships.

Baseball's all-time Iron Man, Cal Ripken, Jr., retired from baseball in 2001 after breaking countless records, including Lou Gehrig's record for consecutive games played. Ripken is admired by thousands of fans not only for his relentless perseverance, but also for his unparalleled integrity. Now, in a stirring audiobook that draws on his exhilarating career as well as the wisdom of his legendary father, Ripken shares rousing advice centered around his proven Eight Elements of Perseverance.

Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income. So he is expert in writing, publishing, and marketing books for historical martial artists, and in this book he’ll teach you how to do it. The goal of training manuals is to teach skills.

The Choice Point merges mindfulness, cognitive behavioural therapy and the new practice of FIT (Functional Image Therapy) into a user-friendly model for blasting through negative thoughts, adjusting your behaviour to make better choices, and for making decisions that are always in support of achieving your goals.

For nearly forty years he has ruthlessly exploited and dominated Formula One motor racing, and now he is setting his sights further afield...This is the true story of Bernie Ecclestone, the street-smart, working-class kid who masterminded the transformation of Formula One from an amateur sport of the fifties into a global billion dollar industry of the 21st century.

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

How to Win: Talent Alone Is Not Enough is much more than the story of a tournament. It is the distillation of a philosophy of leadership developed during a lifetime in high-performance environments, from the rugby field to the boardroom. Tapping in to his experience of winning the 2003 World Cup, being a part of the leadership team that delivered Olympic Success in 2012 and lessons drawn from Japan 2019, the author delivers a go-to manual in how to improve both individual and team performance in order to reach the pinnacle in sport and in business.

An engaging blend of business and baseball that inspires and entertains, Small Ball Big Results is about the little things that add up to the big wins in baseball, business, and life. Leaders and team players alike will draw vital lessons from stories that transport you from the baseball field to the board room revealing what it takes to build an unbeatable culture. Emmy Award-winning sports broadcaster Joel Goldberg shares tales of perseverance, patience, grit, and gratitude from soldiers, executives, entrepreneurs, baseball players, and many more.