Ocean Power

Your company's success doesn't start with "why" — it starts with "what." In today's overcrowded markets, the difference between leading and following comes down to how clearly you can stake out your territory. "Start With What" challenges the conventional wisdom that purpose must come first. Through detailed analysis of market leaders like Salesforce, Tesla, and Peloton, this book reveals how the most successful companies begin with crystal-clear market definition before building their inspirational "why.

You are not broken. You are distributed. And the tide is calling you back. In The Voice of Tiamat – Chaos, Creation, and the Blood That Remembers, Frater Merovingia channels the ancient, living current of Tiamat—not as a myth, but as the sovereign ocean behind all form. Tiamat is not a goddess of wrath. She is the first current. The womb before time. The roar beneath order. The body they broke to build their gods—and she is still speaking. This book is not a mythology. It is a reclamation. Inside, you’ll find: Ten raw transmissions from Tiamat—each one a flood of origin, rage, ...