New Products Management

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.

En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto.

Change is not easily welcomed both in our social and business circles, especially when it comes unforeseen. However, it is often the thing that propels us towards growth. Following COVID-19, many companies have had to think about how to restructure, to survive. Managers, business owners, and team leaders have to rethink their strategies in the new normal, if they want to continue enjoying growth and consistent profit.