New Market

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.

Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

The 7 Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into a Reality in 1 Week is your ultimate guide to starting a business from scratch in just one week—all from the comfort of your home. Whether you're chasing financial freedom, time freedom, or the dream of becoming a lifestyle entrepreneur, this book is your roadmap. If you've been waiting for the right moment to turn your side hustle into a real business, or you're sitting on the next big startup idea, this is it. Author Mitche Graf, a successful entrepreneur with over 30 years of experience, walks you through each ...

The Enterprise Selling Handbook is a field guide to selling to the largest businesses - enterprises. If you're new to enterprise selling, or find the additional complexity of enterprise deals intimidating, this book is for you! In this audiobook, you'll learn how enterprise businesses buy differently from other business types, and how to make that work to your advantage. All of the key details are covered, from how to present your offering to a step-by-step explanation of what to do (and expect!) at each stage of the deal.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

Isn’t it time you get SERIOUS about growing your business this year? Regardless of how BIG of a business you want to create or how much money you want to earn, it still takes specific foundational steps, strategies, systems and marketing to get it off the ground to making a consistent income. If you want more than just a mediocre month-to-month lifestyle then you often need to take even BIGGER ACTION! Make this YOUR YEAR for BIG SUCCSS, BIG MONEY and the BIGGER, HAPPIER LIFESTYLE that you’ve been dreaming about for such a long time. (And that you deserve!) The way to do that is to learn...

There’s no doubt that our world has gotten more extreme. Pandemics, climate change, superpower rivalries, cyberattacks, political radicalization—virtually, everywhere we look there is mayhem bearing down on us, putting trillions of assets at risk. And at least two factions have formed around how to respond. In Chaos Kings, Scott Patterson depicts how one faction, led by Nassim Nicholas Taleb, bestselling author of The Black Swan, believes humans can never see the big disaster coming.

You’re already working hard, but there’s too much to do, never enough time, and sometimes you’re not even sure where to begin when it comes to getting in front of the right prospects. You want to sell smarter to today’s buyers, who value empathy, relevance, and intimacy over sales pitches, sales hype, and sales nonsense.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

Imagine trying to pay for coffee with Bitcoin, but you're not sure if you're getting a fair trade. Or perhaps, you've just overheard a friend talking excitedly about their Bitcoin investments, leaving you puzzled and a bit left out. Maybe you've even attempted to read up on Bitcoin, only to find yourself lost in a sea of jargon and complex explanations. It's not your fault—today's fast-paced, tech-heavy world can make Bitcoin seem more like a mystery than a real opportunity. For many, the challenge doesn't stop at understanding; it's about truly integrating this revolutionary currency ...

Have you ever wondered how certain businesses in your community became local institutions—those household names that carry with them a reputation for unmatched quality and service? Or how they launched to local celebrity status and get preferential treatment everywhere they go as a pillar of the community? And how nobody can compete, even though they charge the highest price in town?

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing.

A business ebook that’s not your “usual” business ebook, The Parables of Business offers business tips and advice through the art of storytelling. It also shows how old mindsets can help you forge successful paths in today's new business marketplace. It brings together a collection of eleven stories that will help business owners build not only their business and brand loyalty, but also employee loyalty and a mindset to do business the right way. There are stories about collaboration, entrepreneurship, social media Zen, overcoming adversity and much more. Because of the storytelling ...

“May God forgive me for the order”, Confederate Maj. Gen. John C. Breckinridge remarked as he ordered young cadets from Virginia military institute into the battle lines at New Market, just days after calling them from their academic studies to assist in a crucial defense. Virginia’s Shenandoah Valley had seen years of fighting. In the spring of 1864, Union Maj. Gen. Franz Sigel prepared to lead a new invasion force into the Valley, operating on the far right flank of Ulysses S. Grant’s Overland Campaign. Breckinridge scrambled to organize the confederate defense.