New Market

Do you have a passion for bookbinding and want to turn it into a profitable home-based business? How to Start a Home-Based Bookbinding Business is the perfect guide for aspiring bookbinders. This comprehensive book walks you through every stage of establishing a profitable and fulfilling business from your home. From choosing materials and honing your craft to acquiring clients and marketing your services, this guide covers everything you need to know.

Rival Marketing Directors compete for the same job when their firms merge. Forced to work together to brand the new company while they await the decision on which of them will emerge as the department head, their tenuous relationship is challenged when their teen children and their single parents all meet - and sparks fly. ======= Chess Garrison expected to earn the Chief Marketing Officer position at the Fermi Health Insurance Company. Cora Hartley loved her job as Marketing Director at Fermi’s rival company, Hearthstone Health & Wellness Services. Both Marketing Directors have their ...

Typically financial professionals are invisible to affluent families and business owners who are ideal prospects. An Authority Positioning Portfolio® is a done-for-you package of permanent assets on the world’s most powerful platforms which helps you to be seen as a trusted advisor with high credibility so you Get Authority, Get Noticed, and Get Clients.

Stop what you’re doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. It’s all about knowing your business, knowing your client, and showing them why you’re better than everyone else - and you don’t need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

Starting a car rental business can be a highly profitable venture if done right, but it comes with its own set of challenges that can feel daunting for newcomers and seasoned entrepreneurs alike. From understanding market demand to managing logistics and navigating complex legal and insurance frameworks, the path to running a successful car rental business often seems littered with potential obstacles. 'How to Start a Car Rental Business and Thrive in a Competitive Market' is your comprehensive guide to overcoming these challenges and turning your vision into a thriving enterprise.

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

If you are thinking of starting an Online affiliate marketing venture from the ground up, now is the best time to do this! The affiliate marketing industry is growing by leaps and bounds, and opportunities are springing up everywhere. This audiobook covers the different topics associated with affiliate marketing, starting with its definition, trends, opportunities, and current options, and will teach you various strategies and techniques to become successful in affiliate marketing.

Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.

B2B sales has evolved from a product-focused transactional approach to a consultative one placing emphasis on asking the right questions, understanding the customer’s needs, identifying their issues and pitching the right solution to solve them.

In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.

Have you ever purchased an item for $50 and sold it in the same day for $350? Better yet, have you ever received an item for free from a total stranger and then sold it for $400 the same day? Me either - not until I was laid off by my employer and stumbled across Craigslist. Craigslist receives over 60 billion (yes, billion) hits per month worldwide, so let me help you profit off that statistic.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

Tired of publishing limbo? Ditch the gatekeepers and publish your masterpiece with Discipleship Press Publisher's Guide! This comprehensive guidebook empowers aspiring indie authors like you to self-publish with confidence and ease using cutting-edge tools and proven strategies. Say goodbye to publishing hurdles, say hello to author freedom: Master the self-publishing game: Unravel the complexities of the independent book publishing industry, from manuscript formatting to global distribution. Unleash your inner marketer: Discover modern marketing techniques to captivate readers and build a ...

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

Discover the secrets to becoming a successful marketer and creating a lasting impact in the world with the expert insights of Seth Godin. In this book, you'll gain exclusive access to Seth's unparalleled knowledge and wisdom on some of the most critical marketing themes of our time. From building a powerful personal brand to managing your reputation in the digital world and taking your marketing game to the next level, this book is packed with invaluable insights and strategies that can be applied to any business or brand. By focusing on the themes of generosity and creating a genuine ...

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Ever stare at a blank screen, Googling “how to start a business” for the 100th time—only to end up more overwhelmed than before? Tired of hearing conflicting advice from YouTubers, self-proclaimed gurus & influencers who’ve never actually built a business that lasted? You’re not alone! According to the U.S. Chamber of Commerce, 62% of Americans want to start a business—but less than 15% ever do. Why? Because most feel overwhelmed, confused, or terrified of failing.

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.