New Innovations

The 2020 pandemic was the tipping point bringing new challenges for supply chains all over the world. Recent surveys show that 20% of the retail business will not survive the next 5 years and over 50% of customers shopping online for groceries, clothes, and other items, will not go back to brick and mortar stores after the pandemic. Changes in the economy, society, and technology are quickly redefining the way businesses operate. Companies that fail to adapt to the New Normal, may not survive in the long run. This book discusses the latest trends and brings examples of advanced strategies ...

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

Historically, competition has powered progress under capitalism. Companies with productive new products rise to the top, but sooner or later, competitors come along with better innovations and disrupt the threat of monopoly. Dominant firms like Walmart, Amazon, and Google argue that this process of “creative destruction” prevents them from becoming too powerful or entrenched. But the threat of competition has sharply decreased over the past twenty years, and today’s corporate giants have come to power by using proprietary information technologies to create a tilted playing field.

Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book “What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and ...

The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. Television: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The Television series is a must for media executives, students, entrepreneurs, and fans.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to start-ups they've never heard of.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

It’s not easy for all teachers to create new ideas to engage students in the classroom. Superstar Teacher: A Guide to Enhance Creativity in the Classroom, provides new, innovative ideas and resources that will stimulate students while bringing fun into the classroom every month. Each month will highlight important dates and activities to go along with those days. Teachers who struggle with creativity or who are looking for fresh ideas to get that spark back will be able to transform your classrooms into a stage by utilizing these concepts. Superstar Teacher will help you get those ...

In recent years, dreams about our technological future have soured as digital platforms have undermined privacy, eroded labor rights, and weakened democratic discourse. In light of the negative consequences of innovation, some blame harmful algorithms or greedy CEOs. Behind the Startup focuses instead on the role of capital and the influence of financiers. Drawing on nineteen months of participant-observation research inside a successful Silicon Valley startup, this book examines how the company was organized to meet the needs of the venture capital investors who funded it.

Step into a visionary tale of urban innovation with "Blueprinting Tomorrow," an extraordinary journey into the architectonic renaissance shaping our cities' destinies. This riveting eBook reveals the impetus behind the future urbanism movement, meticulously dissecting the complex, multi-faceted beast that our cities’ planning and design have become. As you delve into Chapter 1, you will discover the quintessence of 21st-century urbanism, tracing its historical roots and witnessing the transformative power of technology on our built environments. "Blueprinting Tomorrow" doesn't just ...

It is no secret that the world of property investment is rapidly changing. While the industry experienced a significant upturn in late 2020 through 2022, the current cost of living and global economic issues have meant that high profits are trickier to come by, and owning a property portfolio is slightly more complex than it once was.

WHAT'S NOW POSSIBLE “Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation. I knew I had to read this book - and I’m very glad that I did.” — Philip Kotler World-renowned thought leader, Magnus Penker, details a modern approach to innovation in his latest work Play Bold – How to Win the Business Game Through Creative Destruction. Warning! This book is disruptive! Reading the following episodes and implementing the advice therein may result in double digit growth, outperforming competitors, new revenue streams, exceptionally faster...

Tanto si eres un profesional experimentado, un líder visionario como un estudiante ambicioso, este libro te ofrece un viaje inspirador, lleno de ideas y estrategias para navegar por los retos de un panorama empresarial en constante transformación.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.