New Innovations

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk.

In a world where 72% of companies lack an AI policy and most prioritize shiny implementations over the less glamorous essentials of readiness and governance, The Curious Case of ChatterBotGPT couldn’t be more timely, or more entertaining. This compelling business parable dives headfirst into the chaos, challenges, and opportunities of AI in the workplace, offering a cautionary tale wrapped in wit and intrigue. Acme Inc., a mid-sized tech company with big ambitions, finds itself at the center of an AI-fueled storm when Thaddeus Blandly, an eager but misguided employee, uploads proprietary ...

No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. Television: Volume 1 brings together seven decades of stories on how this happened into one epic narrative. With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The Television series is a must for media executives, students, entrepreneurs, and fans.

The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

This book focuses on one question: How can large companies generate business impact from non-incremental innovation? The situation seems paradox. Winning in non-incremental innovation should be the domain of large corporates, not of greenfield startups. Yet, 7 out of 8 corporate startups do not generate business impact . And the media is full of stories that greenfield startups are attacking and even ‘disrupting’ incumbents. To stack the odds for success, large corporates have tried to emulate the methods and approaches of greenfield startups. They set up explorative innovation units (...

What if the secrets to living longer were finally within our reach? What if the future of humanity meant not just adding years to life but adding life to those years? The New Longevity takes you on an exhilarating journey into the not-so-distant future, where artificial intelligence has transformed how we age, thrive, and connect. Meet John Anders, a trailblazer in the longevity movement, whose story is woven into the fabric of humanity’s boldest quest: unlocking the full potential of human life. Through groundbreaking AI-driven advancements in healthcare, personalized nutrition, and ...

According to the old time African proverb, “if you educate a man, you educate an individual but if you educate and empower a woman you educate a nation”. In today’s society, the women folks and girl child are daily confronted with many sociological, psychological, environmental as well as academic and career challenges and even discriminations.. Unlike the male child, the girl child seems to be more exposed and vulnerable to most societal injustices, deniers and deprivations. For example, in some communities and areas, the female child is totally deprived of rightful and qualitative ...

Two high-powered consultants give executives the frameworks they need to solve one of today's most pressing challenges: how to achieve maximum revenue growth while adding as little complexity as possible to your business. Growth in the Age of Complexity is a high-level guide that offers six main strategies for growth and profits.

This book specifically explores how new paradigms related to biology has revolutionized how we view health and opens the door to several dramatically new approaches. The ideas discussed are based upon thousands of research studies conducted by major US and international medical schools and research facilities.

The Maker Movement is where all the next great inventions and innovations are happening - and you can play a part in it. The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune - with nothing more than their own creativity and some hard work.

The multi-site church movement is reshaping the way we do church. But how does it actually work? And is it right for your church? Enjoy a guided tour of multi-site churches across America and see for yourself how churches are growing and reaching their communities. This companion to The Multi-Site Church Revolution gives you on-site pictures of the new and creative ways churches are expanding their impact through multiple locations.

Ninja Future is an essential listen for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done, but society itself.

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator of the disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this audiobook is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth.

In Secrets of Silicon Valley, entrepreneur and media commentator Deborah Perry Piscione takes us inside this vibrant ecosystem where meritocracy rules the day. She explores Silicon Valley's exceptionally risk-tolerant culture, and why it thrives despite the many laws that make California one of the worst states in the union for business.

**Unveil the Thrilling World of High-Tech Tomorrow with "Silicon Horizon"** Step into the technological odyssey that is shaping our future! "Silicon Horizon" takes you on a gripping journey through the microscopic marvels and monumental leaps in the world of transistors and semiconductor technologies. Propel your understanding into a new era where electronics are not just part of life but are paving the way for an advanced civilization. Dive into this masterful exploration that begins with the bedrock of modern electronics, unraveling the **History and Evolution of the Transistor**. Witness...

Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...