New Career

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

Do you want to make money on your own by letting your creative side shine? If you want to make beautiful balloon garlands and learn the ins and outs of the business, then this book is for you! Here’s the deal: You may love the idea of starting your own balloon business, but you have no idea where to get started. Fortunately, this book will give you the road map you need to build a balloon business that you will love, and the best part is that you can start this business from the comfort of your own home.

Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey. With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his approach is the Partnership Charter, a document that clearly outlines the goals, expectations, responsibilities, and relationships of the principals. The charter identifies potential sources of conflict and how they will be resolved, while addressing such sensitive issues as personal styles, values, money, and power.

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.

Both aspiring and novice teachers will find this book with its easy-to-understand tips and techniques helpful.

Feeling miserable with your job, but can’t bring yourself to quit? Deep down inside, you know that your current job doesn’t fit you. Every morning, you felt drained and unmotivated to go to work. Every night, you couldn’t sleep because you kept thinking about the problems you have to face the next day. Difficult co-workers and management, negative work environment, meaningless tasks, long working hours, and tight deadlines. Your unfulfilling job is making you feel depressed and killing your soul slowly day by day. But yet, you can’t leave your position. What is stopping you from ...

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.

Want to earn passive income with a business that runs 24/7—even while you sleep? How to Start a Vending Machine Business: The Step-by-Step Blueprint to Passive Profits is your ultimate guide to launching, scaling, and succeeding in the vending industry—no experience required. This audiobook reveals how to start a vending machine business from scratch with minimal capital and turn it into a reliable income stream.

If you write an email to a friend about a fantasy involving your gorgeous boss, don't send it to All Staff... Meg It’s not easy to reinvent yourself, but my thirteen-year-old son and I are ready for a new start. Old Maggie was a magnet for disaster, but New Meg is going to be elegant, sophisticated… and blonde. I’ve landed a dream job at the other end of New Zealand as PA to three rich directors who spoil me rotten, I’ve found a beautiful new apartment, and I feel reborn. Then I write an email to a friend describing in vivid detail what I want to do to the sexiest of the directors...

Do you have a passion for real estate and the skills to manage properties? 'How to Start a Property Management Business' is your essential handbook for launching and growing a successful property management firm. Whether you're looking to manage a few properties on the side or build a large-scale operation, this guide provides detailed insights and expert advice. From understanding legal requirements and managing tenant relations to marketing your services and expanding your client base, every aspect of property management is covered to ensure your business thrives.

The fact is, over 90 percent of all new start-ups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings listeners on a wild ride, sharing with them the tumultuous journey of launching a venture-funded start-up and revealing what it takes to make it.

केन ब्लँचर्ड विश्‍वातील सर्वांत प्रभावी नेतृत्वतज्ज्ञांपैकी एक आहेत.ही कथा व्यवहाराधिष्ठित विज्ञान आणि चिकित्सा अध्ययनांवर आधारित आहे. वरकरणी सहजसोपे दिसणारे हे मार्ग असंख्य लोकांच्या बाबतीत इतक्या उत्तम पद्धतीने कसे काम करतात, याची मार्गदर्शनपर माहिती या पुस्तकातून मिळते.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.