New Career

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Most start-up origin stories are very different from the famous "unicorns" that have achieved valuations of greater than one billion dollars, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership....

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some. SMEs are of course already leading this charge but in order to gear yourself up for the future we need to start off by asking a serious question, defining criteria’s, and ...

Never fall in love when it's supposed to be just for fun… It’s the day before my brother’s wedding in Dunedin, in the South Island of New Zealand. It’s also the last day of my studies before I qualify as a veterinarian. At last, I can put aside my ditzy image and be the sophisticated career woman I’ve always wanted to be. Except I don’t notice my watch has stopped, and I miss my flight. Luckily, Ryan misses the plane too. He suggests we take a road trip to Dunedin, and I jump at the chance to spend a cozy couple of days with him. I’ve had a crush on him for years. When I ...

"New Ideas for Old Problems: A Human Performance Approach to Sustainable Change" focus is on applying innovative ideas to long-standing challenges in safety and operational reliability, emphasizing the importance of Human Performance in making meaningful and lasting changes.

From Insecure to In Demand: The Essential Crash Course in Modern Professional Etiquette for Young Professionals Who Want to Stop Second-Guessing and Start Standing Out Feel unprepared for job interviews, office politics, or workplace communication? You’re not alone—and it’s not your fault. In a world that demands confidence but rarely teaches it, From Insecure to In-Demand is the definitive, no-fluff guide for young professionals who feel like they’re faking it—and desperately want to feel like they belong. Whether you’re entering your first job, navigating your first promotion,...

The old economy is shattered and gone forever. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

Never fall in love when you’re full of Christmas spirit… Stefan is the only guy I’ve ever really wanted. But on the night that I finally plucked up courage to ask him back to my room, he turned me down. Okay, he didn't just turn me down; he crushed my very soul. That was a month ago, and now, at Christmastime, I’m traveling with my family to the Arctic Circle to celebrate Noah’s wedding. Because Stefan and I are the only two singletons left, I just know we’re going to end up sitting together on the plane and in restaurants. I can’t bear to be near him. It hurts too much. And ...

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

If you're like most Americans, your most valuable asset is your retirement fund. We diligently save money for years, yet most of us don't know how to avoid the costly mistakes that cause a good chunk of those savings to be lost to needless and excessive taxation. Now, in the midst of a financial crisis, there is more need than ever to protect your assets. The Retirement Savings Time Bomb, by renowned tax advisor Ed Slott, shows you in clear-cut layman's terms how to take control over your retirement savings plan.

In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to "going higher together". When external pressures are mounting, and employees are working from far-flung locations across the globe, says best-selling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies.

Buying a Business for Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition. This book gives you step-by-step advice on all of that.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

"Get Your Business Legit" by Racheal Allen is a comprehensive guide designed to help entrepreneurs and small business owners navigate the complex journey of establishing a legally compliant, scalable, and profitable business. Drawing from her extensive experience in corporate America, the nonprofit sector, and successful entrepreneurship, Racheal provides actionable insights and practical steps to turn your business dreams into reality. You’ll Learn How To: Multiply your time by implementing systems, automation, and learning how to delegate.