New Career

The classic guide to business communications...updated for a new generation of media-savvy leaders.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

One reason many people cannot get started with freelancing, whether it is for a side gig or a full-time career, is that they are not sure what to do. It is not easy to know what skills to use or what skills are marketable. This is important as you need the expertise to complete high-quality work and the skills you offer must be in demand if you are going to get any work. To work out which skills to use and what sort of work to target to kickstart your freelancing career, 20 Critical Steps for Skills Assessment for New Freelancers takes you through the top steps that you should take to get ...

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

FREE Bonus Book Included!! Music Business Bundle: These 4 books are designed to help the Independent Artist succeed! Do you want to build your own mini studio so you can craft your own songs at your own pace? Do you want to learn how to set up your own music publishing and license your songs to the TV and Film industry? Do you want to learn how to book your own successful European tour and take your music overseas? If you have answered yes to any of the above questions, then “Music Business Bundle” is the book bundle for you! This guide was specifically created for musicians who want to...

This step-by-step guide leads you easily and clearly to successfully create the life you truly want and finally move from hoping to having.

Working from Home: Making the New Normal Work for You provides listeners with a detailed strategy on how to turn working from home into a powerful career choice. Author and Salesforce executive Karen Mangia teaches listeners how to: build the future of work in any kind of space: ideas for your home office that fit anywhere; create personalized time management routines designed specifically for remote productivity, impact, and balance - even while wearing your sweatpants; deal with Zoom fatigue; and more.

In A New Kind of Diversity, best-selling author Tim Elmore brings his decades of research and leadership experience to bear on what might be the biggest, most dramatic, and most disruptive shift the American workforce has ever seen: the vast diversity of several generations living—and working—together.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Are we living the good life - and what defines good, anyway? Americans today are constructing a completely different framework for success than their parents' generation, using new metrics that TEDWomen speaker and columnist Courtney Martin has termed collectively the "New Better Off".

READY TO BUILD, SCALE, AND MONETIZE A GAMING STUDIO THAT STANDS THE TEST OF TIME? Ever dreamed of turning your love for games into a profitable venture but aren’t sure how? Want to learn data-driven strategies and lean development processes from someone who’s been in the trenches—risking it all, pivoting under pressure, and eventually thriving in the hyper-competitive gaming market? If your answer is YES, then From Indie Studio to Gaming Empire is your roadmap to success. Mobile gaming is a billion-dollar industry with infinite opportunities—but it’s not just about coding.

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Learn the proven 7 phases to start and build your dream business, even if you’ve never taken a business class or have zero experience.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Are you looking for a proven way to turn your organizational skills and attention to detail into a profitable venture? This guide is your step-by-step pathway to building a successful notary public and loan signing business, perfect for anyone seeking to earn extra income or create a full-time career in a growing industry. Whether you’re a complete beginner or already have experience, this guide has you covered.

Clash of the Generations explores a new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze: Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations - each with their own ideas of work ethic, work/life balance, long-term career goals, and much more.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.