New Career

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Ready to turn your skills in numbers into a rewarding home-based career? 'How to Start a Home-Based Bookkeeping Business' is your definitive guide to building a successful bookkeeping practice from your home office. Designed for both newcomers and seasoned bookkeeping professionals, this book offers step-by-step instructions on setting up, running, and expanding a bookkeeping business.

Be Your Best Boss is the audiobook to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a "second act" in their careers. This complete guide explores the full range of questions and concerns voiced by midcareer entrepreneurs, including: how to get started after a lifetime of having other bosses, risks and rewards of making the entrepreneurial leap, and the drawbacks to starting a business under the constraints of traditional start-up costs.

Are you ready to unlock the incredible earning potential of artificial intelligence? In ChatGPT Side Hustles 2025, you'll discover innovative and practical ways to generate income using ChatGPT, the world’s leading conversational AI tool. Whether you're a budding entrepreneur or looking to supplement your existing income, this book provides the tools, insights, and strategies to succeed in the evolving digital economy.

This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell—so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

En este libro encontrará toda la información necesaria para iniciar su negocio móvil, desde los permisos requeridos para operar en el área de la bahía hasta la lista de utensilios necesarios para comenzar.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

What if you could travel forever while radically advancing your career? College. Graduation. Work a nine-to-five job, save up and retire on a pension. This isn’t the correct path for everyone. Nor should it be. Global Career: How to Work Anywhere and Travel Forever is an audiobook for your backpack, a step-by-step blueprint to travel the world, build a successful career others wish they had, and build a life that most people only dream of.

The old economy is shattered and gone forever. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Each woman suffers from different situations that often make them question if they are living a full life or if they find themselves repressed under many situations in which their feelings cannot flourish according to their lives. This often has no distinction between age or the current situation in which you live or work. All women have reached a time when they question these situations, and above all, it makes them go through a roller coaster of emotions in the ones where their self-esteem and confidence go through ups and downs and usually stay at low levels.

Indiana Jones meets Lara Croft in a hot, desperate treasure hunt... Dr. Cat Livingstone works for the British Museum, and she’s frustrated as hell when the mysterious man she knows only as the Silver Fox snatches yet another artifact from under her nose. Determined to steal the priceless necklace back, she tracks him to the Swedish Ice Hotel, but she doesn’t bank on him being the most gorgeous guy she’s ever laid eyes on. Dr. Heath Roberts has no idea the hot blonde in the ice-cold Absolut Icebar is his nemesis, the Black Cat. In the mood for a one-night stand, he asks her back to his...

Are you ready to finally make some big changes in your life? As we draw nearer to the close of another year, this is the perfect time to commit to creating a serious transformation in your life. Maybe you are ready to once and for all shed unwanted pounds, get fit, and start living a healthier lifestyle. Perhaps your work situation has you completely depressed and you dream of working for yourself from the comfort of your own home.

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

Get the real guidance you need to create and build your first start-up company from founders who have been there many times before.

Guía práctica para armar un plan de negocios profesional basada en modelos, plantillas y check-lists sin necesidad de contratar un consultor de empresas. Este es un método rápido y probado que te permite crear un plan de negocios para (i) presentar a potenciales inversores, y (ii) presentar a otros interesados en tu negocio, como empleados, bancos y accionistas mayoritarios y minoritarios.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.