New Business

Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

A practical guide to opening and running a successful Independent Coffee Shop, essential reading for all Entrepreneurs. Don't open your coffee shop until you have read this How to select your coffee shop location How to get a great team for your coffee shop How to provide WOW service How to choose what to sell in your coffee shop The importance of a good layout in your coffee shop How to choose the equipment for a new coffee shop How to run your coffee shop How to keep in financial control of your coffee shop How to sell your coffee shop The coffee shop success formula. ‘Straight forward,...

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

Finally! A business that gives you the flexible schedule you need, a chance to make as much money as you want, and doing work that you can be proud of!In Sign & Thrive: How to Make Six Figures as a Mobile Notary and Loan Signing Agent, Bill Soroka will show you, step-by-step, how to start a mobile notary and loan signing business from scratch so you don’t have to sacrifice your time and your dreams working for other people anymore. If you want a business that is easy to learn, inexpensive to start and is done in service to others, this book is for you.Of course, you want to succeed in ...

How do you run a big meeting? Help your employees meet their goals? Hire someone? Master these skills and more with this indispensable guide to the first 30, 60, and 90 days in your new management role. Jump into the job with confidence as you navigate the dos and don'ts of first-time managers, learn to communicate effectively, delegate responsibilities clearly, and build the 5 qualities all great bosses have.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

In Eat, Sleep, Innovate, innovation expert Scott Anthony and his impressive team of coauthors use groundbreaking research in behavioral science to provide a first-of-its-kind playbook for empowering individuals and teams to be their most curious and creative - every single day.

Psychological impasse brings with it the sense of being stuck or paralyzed. Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse and defining a meaningful path forward.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

The Science of Getting Rich is a classic inspirational and financial book authored by Wallace D. Wattles. It works as a guide for individuals interested in uncovering the secrets of getting rich through strategies and case studies. A timeless title, it should be in the personal audio library of anyone who is interested in learning how to become wealthy. This book has often been compared to the Napoleon Hill's Think and Grow Rich, and it works well as a companion to that title.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.