New Business

The classic guide to business communications...updated for a new generation of media-savvy leaders.

Are you ready to break free from the 9-to-5 grind and build a business that generates millions? Unstoppable Startup: Zero to Millions is the ultimate step-by-step blueprint designed to take you from idea to explosive success—fast. This game-changing 2-in-1 guide is packed with battle-tested strategies, real-world insights, and millionaire-maker secrets used by the world's most successful entrepreneurs. Whether you're starting from scratch or scaling your business, this book will empower you to create unstoppable momentum and achieve financial freedom.

Here's the truth about fundraising: no one is born a great fundraiser. It's just a skill you can learn, refine, and master. This book is your guide to improving your major donor fundraising. Whether you're new to fundraising or a seasoned nonprofit leader, the principles in this book apply to you. In this book, you'll discover the 3 Levers of Fundraising Growth and how to pull them effectively. You'll learn how to craft a persuasive pitch that moves donors to action, and how to treat your major donors like the valued partners they are.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.

Why mobile home park ownership is the best investment in this economy and step by step instructions how to acquire and manage a profitable park. Multi-park owner and manager of her own mobile home parks Laura Cochran believes that owning a mobile home park is the best investment and attainable for anyone who wants to add a mobile home park investment to his or her portfolio.

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine."

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Do you have a passion for real estate and the skills to manage properties? 'How to Start a Property Management Business' is your essential handbook for launching and growing a successful property management firm. Whether you're looking to manage a few properties on the side or build a large-scale operation, this guide provides detailed insights and expert advice. From understanding legal requirements and managing tenant relations to marketing your services and expanding your client base, every aspect of property management is covered to ensure your business thrives.

Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

Unlock the power of artificial intelligence and future-proof your small business with this comprehensive and easy-to-follow guide! A Complete Beginner’s Guide to AI and Small Business is your all-in-one manual for understanding how AI works, what it means for entrepreneurs, and how to use it to grow, streamline, and scale your business—without needing to be a tech expert. Whether you're a solo entrepreneur, a local shop owner, or running an online business, this book shows you exactly how to use AI to save time, reduce costs, increase efficiency, and make smarter decisions.

Do you want to know how to make a ton of money with Turo? Would you like a peek into the mind of an entrepreneur who has turned his car rental business into a 6-figure business? If so, you need to read this book! The Turo marketplace has HUGE potential for anyone who is looking to make extra money on the side. Even better, you don’t have to pull out your wallet every time. You can start earning money immediately, with no inventory to store or products to ship. In this comprehensive guidebook, I'll show you everything you need to know to get started on the right foot. With case studies and...

Today, there are three Americas. At one extreme are the brain hubs with workers who are among the most productive, creative, and best-paid on the planet. At the other extreme are former manufacturing capitals that are rapidly losing jobs and residents. The rest of America could go either way. For the past 30 years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the US and is reshaping the very fabric of our society. But the winners and losers aren't necessarily who you'd expect.

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Are you ready to unlock the blueprint to solopreneur success? In The Solopreneur Code, Jordan Keller distills years of experience into 10 powerful laws that help solo entrepreneurs cut through the noise, master their focus, and build thriving businesses without the overwhelm. Whether you're just starting out or scaling your micro-niche, this book is your ultimate guide to achieving clarity, growth, and freedom. Inside, you'll learn how to: Dominate your micro-niche by going deep, not wide. Build systems that eliminate stress and create scalability. Stay consistent, even when results ...

From one of the world's top investing experts, and the best-selling author of Stocks for the Long Run, comes a book that challenges certain conventional wisdom. Based on groundbreaking research, The Future for Investors makes the case that as an investor you are better off with old, reliable companies, many of whose products have not changed for years.

Small businesses are the backbone of the US economy. They are the biggest job creators and offer a path to the American dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or 'fintech', emerged.

The New York Times bestselling author and entrepreneur investigates what would happen if a new financial world order took hold, one in which global elites own everything and you own nothing—and yet you are somehow happy. In You Will Own Nothing¸ Roth reveals how the agendas of Wall Street, world governments, international organizations, socialist activists, and multinational corporations like Blackrock all work together to reduce the power of the dollar and prevent millions of Americans from taking control of their wealth.