New Business

The classic guide to business communications...updated for a new generation of media-savvy leaders.

Fisher organizes the capital-raising process into six clear steps, and then breaks through the myths to reveal the triggers for success. For example, entrepreneurs are told that great business ideas get funded. Not true - great business stories get funded, and those stories all have a similar construction and shape, which can be learned. And yes, you need investors, but investors come with their own personality issues.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

Finally! A business that gives you the flexible schedule you need, a chance to make as much money as you want, and doing work that you can be proud of!In Sign & Thrive: How to Make Six Figures as a Mobile Notary and Loan Signing Agent, Bill Soroka will show you, step-by-step, how to start a mobile notary and loan signing business from scratch so you don’t have to sacrifice your time and your dreams working for other people anymore. If you want a business that is easy to learn, inexpensive to start and is done in service to others, this book is for you.Of course, you want to succeed in ...

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Master Your Next Move answers a distinct need, focusing on the most common types of transitions leaders face and the unique challenges posed by each. Based on years of research, and now with a new introduction, this indispensable book explores eight crucial transitions virtually everyone encounters during their career, including promotion, leading former peers, onboarding into a new company, making an international move, and turning around a business in crisis.

A practical guide to opening and running a successful Independent Coffee Shop, essential reading for all Entrepreneurs. Don't open your coffee shop until you have read this How to select your coffee shop location How to get a great team for your coffee shop How to provide WOW service How to choose what to sell in your coffee shop The importance of a good layout in your coffee shop How to choose the equipment for a new coffee shop How to run your coffee shop How to keep in financial control of your coffee shop How to sell your coffee shop The coffee shop success formula. ‘Straight forward,...

This book helps you decide on the legal form of entity for your business. It discusses the pros and cons of the four main for profit business entity types - sole proprietorship, partnership, corporation and limited liability company. It explains basic tax status elections all new entities must make. While this book simplifies the key legal and tax impacts of various business structures, it also has sufficient depth to train you to think much deeper. Business ventures are not unlike fine art. You start with a blank canvass with a wide variety of decisions to make before creating your ...

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

In The New Nature of Business: The Path to Prosperity and Sustainability, businessman Andre Hoffmann and journalist Peter Vanham describe how companies should change their ways to have continued success, and why the current modus operandi is not working. They present a template for creating "sustainable prosperity", and case-studies of companies that survived and thrived by opting for change. In doing so, they provide a way out of long-standing dilemmas, such as how to balance business needs with impact on nature, shareholders with stakeholders, and short-term vs. long-term profits.

Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious about investing. Not a rah-rah or get-rich-quick book, this book is for someone who is prepared to think about what he or she wants to accomplish. James Randel provides the how and why.

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

The retired four-star general and and best-selling author of My Share of the Task shares a powerful new leadership model. Former General Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq, he found that despite the vastly superior resources, manpower, and training of the US Military, Al Qaeda had an advantage because of its structure as a loose network of small, independent cells. To defeat such an agile enemy, JSOC had to change its focus from efficiency to adaptability.

If you have been nurturing a Great Idea and wondered how to Launch a Brand, how to Launch a Product or about Launching a Venture, this is the Book for you. I wrote this book because, like you, the best ideas come to you as a way to fill some unmet need in your life. “Necessity is the mother of all invention” is never more accurate than when you brilliantly think up an innovation, invention, or service that will make your life easier, more fun, or just plain smart. Like many of you, I was standing in my kitchen after going through my usual morning routine one mundane Monday when ...

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

Trevor Blake built three successful startups and sold them for more than $300 million. Now he's written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake's wildly successful in-the-trenches experience.

HOW TO MAKE FRIENDS THAT LAST by PAUL RICHTER A few years ago, all it took to become best buddies was a chance to meet on the playground. But as we grew older, school friendships faded. And now, meeting new people and building friendships have become much tougher. Everyone else seems to have a healthy and happy social life full of loyal friends, except you! Remember that you are not alone. And you don’t need to be outrageously outgoing to have the fulfilling social life you seek! But the question is: How to take the first plunge? “How does one initiate a conversation with a random ...

If you're like most Americans, your most valuable asset is your retirement fund. We diligently save money for years, yet most of us don't know how to avoid the costly mistakes that cause a good chunk of those savings to be lost to needless and excessive taxation. Now, in the midst of a financial crisis, there is more need than ever to protect your assets. The Retirement Savings Time Bomb, by renowned tax advisor Ed Slott, shows you in clear-cut layman's terms how to take control over your retirement savings plan.

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.

In The Burnout Fix, award-winning psychologist and board-certified leadership coach Dr. Jacinta M. Jimenez shows you how to harness science-backed resilience strategies to survive, and thrive, in today's "always on, always connected" world - where a reported 60 percent of employees report being stressed out all or most of the time at work.