New Brain

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

A glimmer of hope has emerged in the fight against Alzheimer's, and it comes from an unexpected source: Viagra. The iconic blue pill, primarily known for treating erectile dysfunction, might also hold the key to protecting our cognitive abilities. A recent study conducted in the UK revealed a fascinating link between Viagra and a reduced risk of Alzheimer's. Men who used erectile dysfunction drugs, like Viagra's generic form sildenafil, exhibited an 18% lower chance of developing the neurodegenerative disease, compared to those who didn't. The protective effect was even more pronounced ...

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

In this groundbreaking book, Steven Campbell (affectionately known as the "Brain Whisperer") shows you how to use the new brain science to transform your life: end negative thinking, improve focus and clarity, enhance problem solving, and simply be happier.

Everyone struggles. That’s life. How you approach that struggle and deal with it determines your quality of life. You can live the life you want to by following some simple guidelines. Nothing can keep you from accomplishing your dreams. Sure, there will be setbacks, but meet those setbacks with a positive can-do attitude, and you’ll see anything is possible.

Unleash positive thinking and productive imagination and flip negative thoughts and behaviors into a lifetime to improve every aspect of your life - each morning, one day at a time.

Do you struggle with small talk and prefer deep conversation? Are you extremely sensitive to other people's moods? Are you exhausted after being in busy places? If you've answered "yes" to any of the above questions, you may be a Highly Intuitive Person: someone who is especially sensitive to the energy of others. Highly Intuitive People, also known as Intuitive-Sensitives, are a refined group of sensitive people who are said to make up 15-20 per cent of the population.

Whether we realize it or not, we think of our brains as computers. In neuroscience, the metaphor of the brain as a computer has defined the field for much of the modern era. But as neuroscientists increasingly reevaluate their assumptions about how brains work, we need a new metaphor to help us ask better questions. The computational neuroscientist Daniel Graham offers an innovative paradigm for understanding the brain. He argues that the brain is not like a single computer—it is a communication system, like the internet.

Restore Your Brilliance You may be suffering from an anxious mood, persistent distress, agitation, an inability to focus, insomnia, feeling overwhelmed, exhausted or you simply may have lost your mojo. Worse yet, someone in your family may have dementia, Parkinson’s, multiple sclerosis, stroke, autism, mental illness, an addiction or has suffered a concussion and never been the same. Amidst the explosion of new discoveries in neuroscience and our exposure to unprecedented volumes of information a silent tragedy is occurring. We Are Slowly Losing Our Minds After working with hundreds of ...

Humans are awesome. Our brains are gigantic, seven times larger than they should be for the size of our bodies. The human brain uses 25 percent of all the energy the body requires each day. And it became enormous in a very short amount of time in evolution, allowing us to leave our cousins, the great apes, behind. So the human brain is special, right? Wrong, according to Suzana Herculano-Houzel. Humans have developed cognitive abilities that outstrip those of all other animals but not because we are evolutionary outliers.

This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore.

Discover the empowering truth about your body from Dr. Sarah E. Hill, the leading researcher on women’s hormones. Part science and part feminist guide, this essential book demystifies the hormonal cycle, PMS, and PMDD, and advocates for a new understanding of women’s health.

Revolutionize your authentic self: Safety first dominates your brain function. Align your nonconscious biases and conscious limitations to maximize your effectiveness. Train peak performance by being non-consciously in the moment. Deepen your personal relationships through sharing each other's core brain insights. Become brain aware about all the information in your environment.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

Meet Bubble Gum Brain and Brick Brain: two kids with two very different mindsets. Bubble Gum Brain likes to have fun adventures, learn new things, and doesn't worry about making great mistakes. Brick Brain is convinced that things are just fine the way they are and there's not much he can do to change them, so why try?

Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense of self - and how this might be augmented by machines, so that the entire universe will be within our reach.

Why is it easier to ruminate over hurt feelings than it is to bask in the warmth of being appreciated? Because your brain evolved to learn quickly from bad experiences but slowly from the good ones. You can change this. Hardwiring Happiness lays out a simple method that uses the hidden power of everyday experiences to build new neural structures full of happiness, love, confidence, and peace. Dr. Hanson’s four steps build strengths into your brain, balancing its ancient negativity bias, making contentment and a powerful sense of resilience the new normal.

Neuroscientists estimate that over 90 percent of our operating systems - beliefs, behaviors, patterns - are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?

What if we viewed dyslexia as a learning and processing style rather than a disorder? Reading and spelling challenges are actually trade-offs, resulting from an entirely different pattern of brain organization and information processing. Dyslexic people possess powerful advantages, including incredible pattern detection, creativity, problem-solving and more.

Ever wondered why you've read loads of material about manifesting joy in your life, yet so far failed to yield results? If so, consider this: Do the supernatural and paranormal also have an impact upon the here and now? In this thought-provoking text, John Gold looks at the evidence and outlines some surprising examples of inter-dimensional activity. This book is a mind shift away from the abundance of materials out there going over the same core principles behind the Law of Attraction. This is something new and more profound. Here, the author provides you with an introduction to a missing ...