Neuroscience Parenting

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

New hope for those suffering from conditions like depression, anxiety, bipolar disorder, addictions, PTSD, ADHD, and more. Though incidence of these conditions is skyrocketing, for the past four decades standard treatment hasn’t much changed, and success rates in treating them have barely improved, either. Meanwhile, the stigma of the “mental illness” label - damaging and devastating on its own - can often prevent sufferers from getting the help they need. Brain specialist and best-selling author Dr. Daniel Amen aims to change all that.

A peak-performance expert maps out a revolutionary new practice - hedonic engineering - that combines the best of neuroscience and optimal psychology. It’s an intensive program of breathing, movement, and sexuality that mends trauma, heightens inspiration, and tightens connections - helping us wake up, grow up, and show up for a world that needs us all.

It all starts with your brain: How you think, how you feel, how you interact with others, and how well you succeed in realizing your goals and dreams. When your brain works right, so do you. When it’s out of balance, you feel frustrated, or worse. Yet amid all the advice that bombards us daily about how to keep the rest of our body strong and healthy, we hear very little about how to keep the most complex and magnificent organ of all - the human brain - in top working order.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.

You can learn to play music, no matter what you've been told about your musical talent or aptitude. With the right instruction and methods, learning to play music can be an endless source of joy and fulfillment. And learning to play music isn't just fun, it's also the ideal brain fitness activity. Dr. Turknett, a neurologist, self-taught multi-instrumentalist, and the founder of Brainjo and the Brainjo Method of instruction, distills the principles of learning to play music down into a set of universal "laws" that can be applied to any instrument.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

Chief CNN medical correspondent Dr. Sanjay Gupta helped countless people keep their brains sharp and effortlessly productive with KEEP SHARP. In 12 Weeks to a Sharper You, he now provides a step-by-step 12-week program to help you put his transformational ideas into daily practice. This workbook makes it easy to apply Gupta’s groundbreaking tips and research to establish healthy behaviors for life. The 12-week program will help you feel less anxious, sleep better, improve energy, think more clearly, and become more resilient to daily stress.

Control your brain so it doesn’t control you. A science-based approach to getting things done and avoiding laziness and procrastination. Stop leaving tasks unstarted and/or unfinished. You’re better than that. The key to beating this is understanding the brain’s imperatives and working with them. Neuro-Discipline is your layperson’s guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don’t get stuck in the minutiae. This isn’t just an audiobook; it has over 20 actionable tips you can use today.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?

Most people only ever rely on their conventional intelligence (IQ) to get them through life, or worse, believe it to be the best indicator for success. For years this was thought to be the case, that IQ was the most accurate predictor of a person's potential, whether it's getting a leg up in your career or simply building better relationships in business/family life. However that is no longer the case. It's now commonly known that Emotional Intelligence (EQ) has the biggest impact here.

Young people in this age group are poised to learn, grow, and accomplish incredible things – if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

Your rise in life is directly connected to doing things that you hate. It's the necessary evil in life. Skills are easy to learn. But the ability to get things done, no matter how you feel and no matter the circumstances? Now that's a personality trait that can take you anywhere you want to go. The goals that you want to achieve in life—they are all possible through discomfort.

As the personal development expert Brian Tracy says, you have two choices in life: you can either work on your own goals, or you can work for someone else and help them achieve their goals. Did you know that only a small percentage of the population has clearly written goals that they work on every day? These are the people who end up achieving the most in life. You've probably reached the point where you realize that setting goals might be beneficial and I'm here to tell you that you're entirely right.

Ever wondered why your partner needs constant reassurance… or why they seem to have such demanding needs? Maybe it's your own mind you want to get under the hood of… Why is it that you need reassurance in love, no matter how much you tell yourself you shouldn’t? The patterns we see recurring in our relationships are formed early on, and many of us move through life without ever figuring out where they come from…But if you’re doing this, you’re doing yourself a disservice. Personal growth and fulfillment is only possible when you understand who you are and why you act how you do.

La neurociencia y la psicología nos explican que, en la fase inicial del amor, nuestro cerebro se inunda de dopamina, llevándonos a una euforia similar a la de una droga. Sin embargo, diversos estudios demuestran que esta «fiebre romántica» es tan adictiva como efímera. Pero ese amor pasional puede transformarse, podemos encontrar esa «persona milagro» con quien compartir la vida de manera significativa y profunda, pero eso requiere de un enfoque consciente y renovado.

Unbreakable Mind will help you understand your thoughts, organize them, and attach the appropriate action to them. Mental clarity equals peace and control of your mind. The goal of this book is simple: You'll actually have something real that works if you just follow the instructions along with an understanding of the mind in a way that just makes everything so simple to comprehend and apply!