Neuroscience Brain

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.

¿Por qué las mujeres tienen mayor capacidad verbal que los hombres? ¿Por qué recuerdan detalles de las peleas que ellos no recuerdan? ¿Por qué tienden a establecer vínculos más profundos con sus amigas que los hombres con sus compañeros? En este libro, Louanne Brizendine reúne los últimos descubrimientos para mostrar cómo cada estado hormonal -años de infancia, de adolescencia, de citas amorosas, de maternidad y de menopausia- actúa como fertilizante de diferentes conexiones neurológicas.

How can a blind person learn to see with her tongue or a deaf person learn to hear with his skin? What does a baby born without a nose tell us about our sensory machinery? Might we someday control a robot with our thoughts? And what does any of this have to do with why we dream? The answers to these questions are not right in front of our eyes; they're right behind our eyes. This book is not simply about what the brain is but what it does. Covering decades of research to the present day, Livewired also presents new findings from Eagleman's own research.

This audiobook covers a variety of topics on neuroscience, including disorders like aphasia and anorexia, the hormone testosterone, study of amygdala, and laws of attraction and vibration to improve your life.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

Are you losing hours to mindless scrolling? Feeling like social media and targeted ads are pulling your strings? You’re not alone—and you’re not powerless. In The Algorithm of You: Rewiring Your Brain in the Age of AI Overload, R. Shetty, a tech-savvy writer who’s battled the digital trap himself, reveals how AI-driven platforms like Instagram, TikTok, and Google are rewiring your brain, hijacking your attention, and nudging your choices. But here’s the game-changer: you can take back control with R. Shetty’s transformative roadmap. Drawing from his own struggle with tech ...

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

The march of climate change is stunning and vicious, with rising seas, extreme weather, and oppressive heat blanketing the globe. But its effects on our very brains constitute a public-health crisis that has gone largely unreported. Based on seven years of research, this book by the award-winning journalist and trained neuroscientist Clayton Page Aldern, synthesizes the emerging neuroscience, psychology, and behavioral economics of global warming and brain health. A masterpiece of literary journalism, this book shows readers how a changing environment is changing us today, from the inside out.

How do neurons turn into minds? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S. Gazzaniga puts the latest research in conversation with the history of human thinking about the mind, giving a big-picture view of what science has revealed about consciousness.

YOUR BRAIN HAS BEEN HIJACKED—IT’S TIME TO TAKE IT BACK. ESCAPE THE DIGITAL TRAP, RESET YOUR BRAIN, AND RECLAIM YOUR LIFE It’s 3 AM. Your phone glows in the darkness. You should be sleeping, but instead, you’re trapped in a dopamine-fueled cycle—scrolling, tapping, consuming. Your attention span is shrinking. Your focus is fractured. Your motivation is gone. This isn’t just a bad habit. This is a war for your mind—and right now, you’re losing. But in just 48 hours, you can break free. THE SCIENCE-BACKED SOLUTION TO ESCAPING DIGITAL ADDICTION—FAST In The 48-Hour Dopamine ...

Beatriz and Albert Sheldon have spent the last twenty years developing the novel therapeutic paradigm called Complex Integration of Multiple Brain Systems. They have pioneered a new methodology for "reading" and assessing emotional states using their patients' carefully observed psychophysiological phenomena as empirical evidence. Translating academic, scientific, and clinical research and successful training courses into a reference work that you can savor at leisure, the Sheldons have produced an approachable, intriguing, yet comprehensive milestone in psychotherapeutic literature.

Many of us think of the arts as entertainment - a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture and more are essential to our lives. We're on the verge of a cultural shift in which the arts can deliver potent, accessible and proven solutions for the well-being of everyone.

Mental Toughness: Strengthen Your Mind to Achieve Your Dreams By Kevin L. Michel, author of Moving Through Parallel Worlds to Achieve Your Dreams What if the only thing standing between you and your next breakthrough isn’t talent—but toughness? In this powerful and practical guide, Kevin L. Michel shows how the key to realizing your biggest goals—whether in fitness, business, creativity, or life—isn’t about being the smartest or most gifted. It’s about being mentally unshakable. Blending timeless wisdom with modern neuroscience, Mental Toughness delivers a clear, four-part ...

Happiness is a choice you make. Learn how to have a happy mind. Build a Happier Brain is a theory that offers a lot of practical ways to be happier. It will enrich your rational brain with psychological theories and neuroscience based on decades of happiness research, and it will also tell you about how happiness through effective daily habits can invite joy into your personal life, work life, and relationships.

An astonishing new scientific discovery called neuroplasticity is overthrowing the centuries-old notion that the adult human brain is fixed and unchanging. It is, instead, able to change its own structure and function, even into old age. In this revolutionary look at the brain, psychiatrist and psychoanalyst Norman Doidge, M.D., provides an introduction to both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed.