Neuroscience Brain

Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

A neuroscientist’s guide to boosting your brain health by living a more connected life, and thriving in a post-interaction world.

This audiobook is a combo of three books that gives you all the information you need about the brain (and a woman's brain, in particular), neural networks, artificial intelligence, psychopaths, split personality, speed-reading strategies, and neuroplasticity among others.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

The electrical activity of your brain oscillates, fluctuating up and down like waves in the sea. Where do these oscillations comes from and what do they mean? This book explores the cutting-edge neuroscientific research showing that these brain rhythms affect how you see, hear, and understand the world around you, and how you move your fingers, eyes, and vocal chords to interact with the world. It is explained by a neuroscientist, and intended for a non-scientific audience.

Dreaming is one of the most underappreciated functions of the human brain, yet our very survival as a species depends on it. In This Is Why You Dream, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial explores the landscape of our subconscious, tracing the latest cutting-edge dream research and brain science to show why humans have retained the ability to dream across millennia, and how we can now harness its wondrous powers to improve our sleeping and waking lives.

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

Aphasia is a language disorder often brought on after a stroke that causes a loss of ability to understand or express speech. There are a number of different types of Aphasia, including Broca's and Wernicke's. In this book, you will find explanations for these types of aphasia, among others. It will also tell you who is at risk for aphasia. Learn about the various medications and treatments, both medical and natural.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

Mental Toughness: Strengthen Your Mind to Achieve Your Dreams By Kevin L. Michel, author of Moving Through Parallel Worlds to Achieve Your Dreams What if the only thing standing between you and your next breakthrough isn’t talent—but toughness? In this powerful and practical guide, Kevin L. Michel shows how the key to realizing your biggest goals—whether in fitness, business, creativity, or life—isn’t about being the smartest or most gifted. It’s about being mentally unshakable. Blending timeless wisdom with modern neuroscience, Mental Toughness delivers a clear, four-part ...

"Brain Science For The Soul - Time To Update Your Leadership Playbook" is a transformative guide that intertwines the principles of neuroscience, cognitive psychology, and leadership. Authored by Adriana Vela, a renowned thought leader in transformational human performance, this book masterfully blends scientific insight and what it means to the soul - a crucial tool for current and future leaders navigating the complexities of modern organizational environments.Traditional leadership models are becoming obsolete in a rapidly evolving world characterized by volatility, uncertainty, ...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

El autor explora el uso de herramientas espirituales como la meditación, la respiración consciente, la compasión, el perdón y la gratitud, y demuestra, con fundamentos científicos, cómo estas prácticas impactan el cerebro y mejoran nuestro bienestar.

Two New York Times best-selling authors unveil new research showing what meditation can really do for the brain. In the last 20 years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. Unveiling here the kind of cutting-edge research that has made them giants in their fields, Daniel Goleman and Richard J Davidson show us the truth about what meditation can really do for us.

This audiobook covers a variety of topics on neuroscience, including disorders like aphasia and anorexia, the hormone testosterone, study of amygdala, and laws of attraction and vibration to improve your life.

In the midst of the 21st century, we are still trying to sell using rational arguments tailored for a rational brain. However, neuroscience has abundantly demonstrated that purchasing decisions are not rational in 95% of cases. Who makes the decisions? They are made by what we call the reptilian brain, which consistently seeks guidance from the emotional brain and occasionally from the rational brain. What interests does this reptilian brain have? In what language should we speak to it? How can we capture its attention? In this book, you will learn everything from how to craft the right ...

For decades, modern medicine has predominantly focused on restoring health to a conventionally “normal” state for our age and medical history. But shouldn’t we aim to go beyond normal? Whether you’re twenty or eighty years old, have experienced a stroke, battle PTSD, or want to excel as an athlete or top executive, recent breakthroughs in molecular biology have granted us the means not just to repair but to enhance our physical and mental capacities.