Neuroscience Brain

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

The Brain-Based Classroom translates findings from educational neuroscience into a new paradigm of practices suitable for any teacher. The human brain is a site of spectacular capacity for joy, motivation, and personal satisfaction, but how can educators harness its potential to help children reach truly fulfilling goals? Using this innovative collection of brain-centric strategies, teachers can transform their classrooms into deep learning spaces that support their students through self-regulation and mindset shifts.

You don't have to be a scientist to make your brain work for you. Happy Brain, Happy Life is all about how to fine tune your brain to the finest condition possible. We start with what makes a happy and healthy brain, and then we go into how to get there. Once we get there, we talk about the specific actions and behaviors we can use in our daily lives to ensure that you are set for health, wealth, and love.

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

In 1991 the police were called to East 72nd St. in Manhattan, where a woman's body had fallen from a 12th-story window. The woman's husband, Herbert Weinstein, soon confessed to having hit and strangled his wife after an argument, then dropping her body out of their apartment window to make it look like a suicide. The 65-year-old Weinstein, a quiet, unassuming retired advertising executive, had no criminal record, no history of violent behavior - not even a short temper.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music - its performance, its composition, how we listen to it, why we enjoy it - and the human brain. Levitin draws on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen.

Control your brain so it doesn’t control you. A science-based approach to getting things done and avoiding laziness and procrastination. Stop leaving tasks unstarted and/or unfinished. You’re better than that. The key to beating this is understanding the brain’s imperatives and working with them. Neuro-Discipline is your layperson’s guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don’t get stuck in the minutiae. This isn’t just an audiobook; it has over 20 actionable tips you can use today.

El autor explora el uso de herramientas espirituales como la meditación, la respiración consciente, la compasión, el perdón y la gratitud, y demuestra, con fundamentos científicos, cómo estas prácticas impactan el cerebro y mejoran nuestro bienestar.

🚀 Why This Book is a Game-Changer for Your Brain Imagine unlocking a supercharged version of your brain—one that is sharper, faster, and more resilient than ever before. With "Neuroplasticity: Change the Way Your Brain Works Through Neuroscience," you gain scientifically backed, practical, and actionable strategies to rewire your brain for peak performance, mental agility, and long-term cognitive health. 📌 Struggling with focus? Fix it. 📌 Want a sharper memory? Train for it. 📌 Feeling mentally drained? Learn to recharge. Your brain is not fixed. It’s a muscle that can be ...

Something depressing is happen to humanity, and possibly even you. Our brains are degenerating and – in parallel – we’re seeing a worrying increase in mental illness across the world. Rates of anxiety, depression, dementia, ADHD and autism are all increasing at an alarming rate across the globe. According to the World Health Organisation, our declining brain health is the greatest threat we face. In Upgrade Your Brain, bestselling author Patrick Holford will draw on his 40 years’ of expertise – as well as countless experts from around the world – to teach us all how to reverse the tide.

An empowering journey through the mechanisms of the mind from one of the world’s leading mental health experts.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

In the midst of the 21st century, we are still trying to sell using rational arguments tailored for a rational brain. However, neuroscience has abundantly demonstrated that purchasing decisions are not rational in 95% of cases. Who makes the decisions? They are made by what we call the reptilian brain, which consistently seeks guidance from the emotional brain and occasionally from the rational brain. What interests does this reptilian brain have? In what language should we speak to it? How can we capture its attention? In this book, you will learn everything from how to craft the right ...

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

What makes you the way you are - and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains.

Have you ever wondered what separates geniuses from the rest of us? Is it their DNA, upbringing, or something else entirely? In this groundbreaking book, we delve deep into the mysterious world of genius and reveal the secrets behind their extraordinary minds. The Genius Code uncovers the patterns and habits of those who have achieved greatness. From Albert Einstein to Steve Jobs, we examine the traits that set them apart and reveal how you too can tap into your own genius potential. Discover the power of curiosity, persistence, and focus, and learn how to cultivate these qualities in your ...

Unlock the true science of manifestation—before breakfast. In A Magic Morning, Dr. Will Horton—world-renowned psychologist, hypnotist, and NLP expert—reveals how to ignite your subconscious power through morning routines that blend ancient metaphysical wisdom with cutting-edge brain science. Forget vague affirmations and shallow “positive thinking.” This book dives deep into neuroplasticity, visualization, affirmation science, and the emotional neurochemistry that rewires your subconscious mind. Backed by neuroscience and inspired by the teachings of Neville Goddard and Charles ...