Neuroscience Brain

Dreaming is one of the most underappreciated functions of the human brain, yet our very survival as a species depends on it. In This Is Why You Dream, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial explores the landscape of our subconscious, tracing the latest cutting-edge dream research and brain science to show why humans have retained the ability to dream across millennia, and how we can now harness its wondrous powers to improve our sleeping and waking lives.

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

The Brain-Based Classroom translates findings from educational neuroscience into a new paradigm of practices suitable for any teacher. The human brain is a site of spectacular capacity for joy, motivation, and personal satisfaction, but how can educators harness its potential to help children reach truly fulfilling goals? Using this innovative collection of brain-centric strategies, teachers can transform their classrooms into deep learning spaces that support their students through self-regulation and mindset shifts.

The electrical activity of your brain oscillates, fluctuating up and down like waves in the sea. Where do these oscillations comes from and what do they mean? This book explores the cutting-edge neuroscientific research showing that these brain rhythms affect how you see, hear, and understand the world around you, and how you move your fingers, eyes, and vocal chords to interact with the world. It is explained by a neuroscientist, and intended for a non-scientific audience.

It took a brain surgeon who's spent a lifetime in the operating room experiencing the brain's union of form and function to write this book. Cerebral Entanglements, unlike most books on the brain, looks at the intimate and vital emotions in our lives, and shows as well, how neuroimaging studies can transform our understanding of crucial emotional or mental health concerns.

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

For neuroscientist Dr. Rachel Barr, understanding our brains is not just a profession but an immensely personal endeavour. Having witnessed her own mother’s struggles with mental ill-health, Rachel embarked on studies that would help her understand and share the simple steps that we can all take to better our own mental well-being. In stark contrast to the relentless effort and productivity of the multi-step optimization movement, Rachel offers a refreshing alternative.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

Control your brain so it doesn’t control you. A science-based approach to getting things done and avoiding laziness and procrastination. Stop leaving tasks unstarted and/or unfinished. You’re better than that. The key to beating this is understanding the brain’s imperatives and working with them. Neuro-Discipline is your layperson’s guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don’t get stuck in the minutiae. This isn’t just an audiobook; it has over 20 actionable tips you can use today.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

Greer Kirshenbaum, PhD. is a neuroscientist, doula, and parent. Her work began with the goal of developing new treatments for poor mental health; she dreamed of creating a new medication to address conditions like anxiety, depression, addiction, and chronic stress. Over time, she realized that science had already uncovered a powerful medicine for alleviating mental health struggles, but the answer wasn’t a pill. It was a preventative approach: when babies' receive nurturing care in the first three years of life, it builds strong, resilient brains.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

This audiobook covers a variety of topics on neuroscience, including disorders like aphasia and anorexia, the hormone testosterone, study of amygdala, and laws of attraction and vibration to improve your life.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Exciting new developments in brain science are continuing the debates on these issues, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This controversial book clarifies the potentially confusing arguments, and the major theories, while also outlining the amazing pace of discoveries in neuroscience. Covering areas such as the construction of self in the brain, mechanisms of attention, the neural correlates of consciousness, and the physiology of altered states of consciousness, Susan Blackmore highlights our latest findings.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

Three books in one! Title 1: Why do we have phobias? Why can they be so intense and irrational? Is there a difference between being afraid of something, and having a phobia of it? Are there any signs to indicate a phobia? What exactly is manic depression? What causes Tourette’s Syndrome? Title 2: Hallucinations are sensations that are perceived as real, when in reality, they are not. Learn about the myths and truths that surround bulimia. Title 3: Learn about aphasia, the amygdala, anorexia, the inner thought process, and testosterone.

In the midst of the 21st century, we are still trying to sell using rational arguments tailored for a rational brain. However, neuroscience has abundantly demonstrated that purchasing decisions are not rational in 95% of cases. Who makes the decisions? They are made by what we call the reptilian brain, which consistently seeks guidance from the emotional brain and occasionally from the rational brain. What interests does this reptilian brain have? In what language should we speak to it? How can we capture its attention? In this book, you will learn everything from how to craft the right ...