Neuroscience Brain

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

In this groundbreaking union of art and science, rocker-turned-neuroscientist Daniel J. Levitin explores the connection between music - its performance, its composition, how we listen to it, why we enjoy it - and the human brain. Levitin draws on the latest research and on musical examples ranging from Mozart to Duke Ellington to Van Halen.

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

Everyone knows the feeling after a long day—it is difficult to concentrate, make good decisions, or even empathize with others. This daily but completely natural decline in our mental capacity is called “ego depletion,” a state of mind that miraculously but naturally disappears after a good night's sleep. However, more and more people are waking up in a perpetual state of ego depletion: their mental energy source is not recharging—it is actually shrinking. We live in a chronically exhausted society with disastrous consequences for ourselves, society, and future generations.

Written by two world-renowned sleep and dream researchers, When Brains Dream debunks common myths while acknowledging the mysteries that persist around both the science and experience of dreaming.

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

For decades, modern medicine has predominantly focused on restoring health to a conventionally “normal” state for our age and medical history. But shouldn’t we aim to go beyond normal? Whether you’re twenty or eighty years old, have experienced a stroke, battle PTSD, or want to excel as an athlete or top executive, recent breakthroughs in molecular biology have granted us the means not just to repair but to enhance our physical and mental capacities.

The Brain-Based Classroom translates findings from educational neuroscience into a new paradigm of practices suitable for any teacher. The human brain is a site of spectacular capacity for joy, motivation, and personal satisfaction, but how can educators harness its potential to help children reach truly fulfilling goals? Using this innovative collection of brain-centric strategies, teachers can transform their classrooms into deep learning spaces that support their students through self-regulation and mindset shifts.

We are constantly told to make the most of our time. To be happy, creative and successful requires discipline and focus. The most important thing is to be efficient with every precious hour. But when we let our minds wander, something magical happens: blood flow to the brain increases, the brain’s ’default network’ switches on, and suddenly we are able to think in completely new ways. Dr Joseph Jebelli reveals how neuroscience is solving the mystery of the brain at rest, with profound implications for intelligence, creativity and even life expectancy.

An empowering journey through the mechanisms of the mind from one of the world’s leading mental health experts.

Mental Toughness: Strengthen Your Mind to Achieve Your Dreams By Kevin L. Michel, author of Moving Through Parallel Worlds to Achieve Your Dreams What if the only thing standing between you and your next breakthrough isn’t talent—but toughness? In this powerful and practical guide, Kevin L. Michel shows how the key to realizing your biggest goals—whether in fitness, business, creativity, or life—isn’t about being the smartest or most gifted. It’s about being mentally unshakable. Blending timeless wisdom with modern neuroscience, Mental Toughness delivers a clear, four-part ...

Daniel J. Levitin's astounding debut best seller, This Is Your Brain on Music, enthralled and delighted audiences as it transformed our understanding of how music gets in our heads and stays there. Now in his second New York Times best seller, his genius for combining science and art reveals how music shaped humanity across cultures and throughout history.

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Control your brain so it doesn’t control you. A science-based approach to getting things done and avoiding laziness and procrastination. Stop leaving tasks unstarted and/or unfinished. You’re better than that. The key to beating this is understanding the brain’s imperatives and working with them. Neuro-Discipline is your layperson’s guide to self-discipline success - just enough biology and psychology to give important context, while ensuring that you don’t get stuck in the minutiae. This isn’t just an audiobook; it has over 20 actionable tips you can use today.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

Something depressing is happen to humanity, and possibly even you. Our brains are degenerating and – in parallel – we’re seeing a worrying increase in mental illness across the world. Rates of anxiety, depression, dementia, ADHD and autism are all increasing at an alarming rate across the globe. According to the World Health Organisation, our declining brain health is the greatest threat we face. In Upgrade Your Brain, bestselling author Patrick Holford will draw on his 40 years’ of expertise – as well as countless experts from around the world – to teach us all how to reverse the tide.

In The Suggestible Brain, world-renowned expert on the science of suggestion Amir Raz, PhD, brings together cognitive aspects of psychology, sociology, and anthropology with issues in our contemporary culture and media alongside a series of case studies of patients with disorders ranging from Tourette’s syndrome to false pregnancies, lactose intolerance, and asthma to show exactly how suggestions can cut deep into our brains, shake our fundamental knowledge, and override our core human values.

Have you ever wondered what separates geniuses from the rest of us? Is it their DNA, upbringing, or something else entirely? In this groundbreaking book, we delve deep into the mysterious world of genius and reveal the secrets behind their extraordinary minds. The Genius Code uncovers the patterns and habits of those who have achieved greatness. From Albert Einstein to Steve Jobs, we examine the traits that set them apart and reveal how you too can tap into your own genius potential. Discover the power of curiosity, persistence, and focus, and learn how to cultivate these qualities in your ...