Neuroscience Brain

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

Discover the revolutionary guide that merges cutting-edge neuroscience with practical leadership strategies in Hacking Brain Science for Leaders. Written by acclaimed executive coach and author Steve Gladis, Ph.D., this book delves into the inner workings of the brain to reveal how leaders can enhance decision-making, manage emotions, build trust, and leverage neuroplasticity for continuous growth. In this compelling read, explore the intricate8 neural mechanisms behind leadership capabilities and learn actionable techniques to transform your leadership style. Navigate complex decisions ...

One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.

Something depressing is happen to humanity, and possibly even you. Our brains are degenerating and – in parallel – we’re seeing a worrying increase in mental illness across the world. Rates of anxiety, depression, dementia, ADHD and autism are all increasing at an alarming rate across the globe. According to the World Health Organisation, our declining brain health is the greatest threat we face. In Upgrade Your Brain, bestselling author Patrick Holford will draw on his 40 years’ of expertise – as well as countless experts from around the world – to teach us all how to reverse the tide.

Break Free from Survival Mode—And Step into the Life You Were Meant to Live Do you feel like you’re always one step away from falling apart? Constantly putting out fires, running on empty, and wondering why you never feel truly okay—no matter how hard you try? You're not broken. You're stuck in survival mode—and you're not alone. In From Surviving to Thriving, mental health expert Elena Rodriguez offers a compassionate, science-backed roadmap for breaking free from the exhausting cycles of anxiety, emotional overwhelm, perfectionism, and burnout. This transformative guide will help ...

The brain’s potential is the human potential! What if there are faster and easier ways to learn and study than the modi operandi currently being taught in mainstream education systems? GENIUS INTELLIGENCE: Secret Techniques and Technologies to Increase IQ is the ultimate treatise on accelerated learning methods. Written by novelists, filmmakers and independent researchers James Morcan & Lance Morcan with a foreword by leading scientist Dr. Takaaki Musha, this book shatters the myth that geniuses are born not developed. It reveals how most instances of above-the-ordinary intelligences are ...

Greer Kirshenbaum, PhD. is a neuroscientist, doula, and parent. Her work began with the goal of developing new treatments for poor mental health; she dreamed of creating a new medication to address conditions like anxiety, depression, addiction, and chronic stress. Over time, she realized that science had already uncovered a powerful medicine for alleviating mental health struggles, but the answer wasn’t a pill. It was a preventative approach: when babies' receive nurturing care in the first three years of life, it builds strong, resilient brains.

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Lean isn't just a system—it's a state of mind. In The Lean Brain, industrial engineering expert and Lean thought leader Mohammed Hamed Ahmed Soliman reveals a powerful new frontier for continuous improvement: the human brain. Drawing on cutting-edge neuroscience, behavioral psychology, and Lean Six Sigma principles, this groundbreaking book explores how lasting transformation happens not through better tools—but through rewiring how people think, feel, and act. You'll learn: Why resistance to change is not defiance—but a survival response triggered in the amygdala How uncertainty and ...

If you think baby brain is bad for you, think again - because neuroscientist Dr Sarah McKay (author of The Women's Brain Book) has looked at studies and talked to experts from all over the world and the proof is in: giving birth is one of the best things to ever happen to a woman's brain. Baby Brain contains the ultimate good-news story about mothers' brains, backed up by scientific research from leading experts and presented in highly digestible bite-sized sections by one of Australia's leading science communicators.

Today brain power is more important than ever. As technology gets faster and faster, our brains need to keep up. Luckily, the human brain has virtually infinite potential. You just need to tap into it. Brain Power, written by a master of the mental arts, will show you how to unleash the magnificent abilities that lie in your brain. You’ll learn exciting new techniques that will help you remember more, think more clearly and creatively, solve complex problems, read and study with speed and efficiency, and climb the ladder to success!

YOUR BRAIN HAS BEEN HIJACKED—IT’S TIME TO TAKE IT BACK. ESCAPE THE DIGITAL TRAP, RESET YOUR BRAIN, AND RECLAIM YOUR LIFE It’s 3 AM. Your phone glows in the darkness. You should be sleeping, but instead, you’re trapped in a dopamine-fueled cycle—scrolling, tapping, consuming. Your attention span is shrinking. Your focus is fractured. Your motivation is gone. This isn’t just a bad habit. This is a war for your mind—and right now, you’re losing. But in just 48 hours, you can break free. THE SCIENCE-BACKED SOLUTION TO ESCAPING DIGITAL ADDICTION—FAST In The 48-Hour Dopamine ...

La neurociencia, por fin, respalda lo que las mujeres ya intuíamos: la maternidad nos transforma. Gracias a estudios rigurosos que analizan imágenes cerebrales, hoy podemos demostrar que el embarazo modifica profundamente el cerebro de la mujer, facilitando así la transición a la maternidad.

Daniel J. Levitin's astounding debut best seller, This Is Your Brain on Music, enthralled and delighted audiences as it transformed our understanding of how music gets in our heads and stays there. Now in his second New York Times best seller, his genius for combining science and art reveals how music shaped humanity across cultures and throughout history.

Providing readily accessible information and real-world encouragement to people living with primary and metastatic brain tumors, this book discusses the basics of brain tumors, types of tumors, management of different tumors, related symptoms, treatments and side effects, the role of medical team members, and coping strategies from initial diagnosis throughout the course of the illness. At the same time, it also offers practical suggestions on symptom management and lifestyle modification.

An empowering journey through the mechanisms of the mind from one of the world’s leading mental health experts.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.

Throughout history, two perspectives on the world have dueled in our minds: the extrinsic—that of mechanism and physics—and the intrinsic—that of feelings, thoughts, and ideas. The intrinsic perspective allows us to tell stories about our lives, to chart our anger and our lust, to understand our psychologies. The extrinsic allows us to chart the physical world, to build upon it, and to travel across it. These perspectives have never been reconciled; they almost seem to exist on different planes of thought.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?