Money Theory

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

Where is 'home'? For Amartya Sen home has been many places - Dhaka in modern Bangladesh, where he grew up; the village of Santiniketan, where he was raised by his grandparents as much as by his parents; Calcutta, where he first studied economics and was active in student movements and Trinity College, Cambridge, to which he came aged 19. Sen brilliantly recreates the atmosphere in each of these.

This book is a demonstration both of the economic planning and order that prevail under capitalism and of the chaos and tyranny that prevail under socialism. Originally published in 1979, and later incorporated into the author’s magnum opus, Capitalism: A Treatise on Economics as Chapters 6-8, this is a powerful and convincing book which explains the essential principles of free-market price theory along with leading applications of those principles.

A century ago, the idea of 'the economy' didn't exist. Now economics is the supreme ideology of our time, with its own rules and language. The trouble is most of us can't speak it. This is damaging democracy. Dangerous agendas are hidden inside mathematical wrappers; controversial policies are presented as 'proven' by the models of economic 'science'. Government is being turned over to a publicly unaccountable technocratic elite. The Econocracy reveals that economics is too important to be left to the economists

Penguin presents the unabridged, downloadable audiobook edition of Chronicles: On Our Troubled Times by Thomas Piketty, narrated by Charlie Anson. The return of the best-selling, award-winning economist extraordinaire. With the same powerful evidence and range of reference as his global best seller Capital in the Twenty-First Century, Chronicles sets out Thomas Piketty's analysis of the financial crisis, what has happened since and where we should go from here.

Decades after The Death and Life of Great American Cities forever changed the field of urban studies, Jane Jacobs—one of the few contemporary thinkers whose works will remain in print for generations—brought us a modern classic on economies and ecology. The Nature of Economies is written in the form of a Platonic dialogue, a conversation over coffee among five contemporary New Yorkers. The question they discuss is: Does economic life obey the same rules as those governing nature? The answers that emerge will shape the way people think about how economies really work.

"La dette publique est un danger pour les générations futures", "La France n'a pas fait de réformes depuis plus de trente ans", "Notre modèle social est inefficace", "Le Code du travail empêche les entreprises d'embaucher", "Une autre politique économique, c'est finir comme le Venezuela".

This book - the first comprehensive transatlantic history of the rise of neoliberal politics - presents a surprising answer. Based on archival research and interviews with leading participants in the movement, Masters of the Universe traces the ascendancy of neoliberalism from the academy of interwar Europe to supremacy under Reagan and Thatcher and in the decades since. Daniel Stedman Jones argues that there was nothing inevitable about the victory of free-market politics.

Economics makes the world go-round, whether you realize it or not. The world economy has a real effect on your daily life, and a better understanding of the principles at play in things like taxation and inflation can, quite literally, save you money every day. If you are interested in learning more, then Economics: A Beginner's Guide to Economics is just what you have been looking for.

The idea that people are basically driven by individualism and economic incentives and that prosperity and good societies come from top-down leadership has dominated politics for the last 30 years (from some perspectives, much longer). This book shows that the age of homo economicus and centralisation is coming to an end. Instead, Collier and Kay argue that community and mutuality will be the drivers of successful societies in the future - as they are already in some parts of the world.

The AI Side Hustle: How to Make Money Using Artificial Intelligence Tools is your step-by-step guide to launching profitable, sustainable income streams using today’s most powerful AI platforms.

Ronald Coase (1910-2013) was one of the most influential economists of the 20th century. His influence is due largely to two publications, the only two cited in the announcement of his Nobel Prize: The Nature of the Firm (1937) and The Problem of Social Cost (1960). These two articles are among the most-cited works in economics.

A Participatory Economy presents a clear and accessible post-capitalist model for those without extensive training or understanding of economics. Robin Hahnel is a trained economist and a co-founder of the idea of Participatory Economics, an evolving concept that offers a comprehensive blueprint for an alternative to capitalism. Robin Hahnel shows how placing decision making into the hands of producers and consumers can be a way to meet needs responsibly.

El marketing de afiliados y la creación de contenido han entrado en una nueva era. Los especialistas en marketing de afiliados que adoptan aplicaciones basadas en IA como ChatGPT y Claude prosperan y obtienen ganancias. Por el contrario, los especialistas en marketing que se quedan con procesos obsoletos se quedan atrás y ganan menos.

Politicians, economists, and Wall Street would have us believe that limitless economic expansion is the Holy Grail, and that there is no conflict between growing the economy and protecting the environment. Supply Shock debunks these widely accepted myths and demonstrates that we are in fact navigating the end of the era of economic growth, and that the only sustainable alternative is the development of a steady state economy.

In his groundbreaking follow-up to the bestselling The Road to Somewhere, David Goodhart divides society into people who work with their Heads (cognitive work), with their Hands (manual work), or with their Hearts (caring work), and considers each group’s changing status and influence. Today, the “best and the brightest” trump the “decent and hardworking.” Qualities like character, compassion, craft, and physical labor command far less respect in our workforce. This imbalance has led to the disaffection and alienation of millions of people.

For the past few decades, the financial world has often displayed an unreasonable willingness to believe that "the model is right, the market is wrong," in spite of the fact that these theoretical machinations were largely responsible for the stock market crash of 1987, the LTCM crisis of 1998, the credit crisis of 2008, and many other blow-ups, large and small.

The political ideas that fully came together under the name “liberal” in the early 19th century—the ideas we often now refer to as “classical liberalism”—emerged out of major debates and developments from the late 1600s to the late 1700s. These were part of the broad European intellectual movement of that era that came to be known as “the Enlightenment".

The power of economic thinking can be explained by seven core principles, which are accountability, investments, economy, incentive, freedom of choice, nondiscrimination, and one price.

Colleges and universities have become increasingly costly and - except for a handful of highly selective, elite institutions - unresponsive to 21st century needs. But for the past few years, technology-fueled innovation has begun to transform higher education, introducing new ways to disseminate knowledge and better ways to learn - all at lower cost. In this impassioned account, Richard DeMillo tells the behind-the-scenes story of these pioneering efforts and offers a road map for transforming higher education.